Need help shorten the essay

Competitive & Strategic Analysis BUS 109 Discussion Week 9 Agenda • EXAM 2 Review • Remaining Requirements • Handbook/ iEvals • CEO Project/Peer Evals • Final Thoughts Exam 2 • Same format as Exam 1 (essay question + free response) • Bring blue book next Monday and Wednesday • Define key concepts + provide quality company examples EXAM 2 Review Question 1 1. On Functional Strategy – Pertaining to your CEO Project Company – a. Among the various functional divisions of the firm, identify the most burning issue whereby your functional strategy (marketing, financial, operational, etc .) impacts the overall corporate AND busines s strategies . Explain in detail . i. More directly, select two functional areas and discuss the following : 1. Identify the function’s essential goal for 2017 2. What resources must be employed to effectively realize this goal 3. What measures will indicate whether your functional strategy has produced the required results Does It Work? What do we have/need? What to do/not to do? Question 1 • Step 1: Define and Link: Corporate Strategy, Business Strategy, Functional Strategy • Step 2: Select from two functional areas and discuss: This question is basically a question of alignment 1) How does your Functional Strategy help achieve your Business Strategies and Corporate Strategies?

2) What is your Functional Strategy’s Goal for 2017? • Refer back to Strategic Alternatives when you changed your Functional Strategies, what was the goal? 3) What Resources are required to achieve this goal? • Refer to your Corporate Resources, Job Creation, Corporate Structure • Resources required = Total Resources demanded – Resources on hand 4) How do you measure the success of your goal? • Balanced Scorecard under Measure • TIPS • The KEYWORD is “YOUR.” This question does not refer to the Current Strategic Posture, this question refers to your strategy under the Strategic Alternatives section Firm 1 Firm 3 Firm 4 Firm 5 Firm 2 SBU1 SBU2 SBU3 SBU4 SBU5 Industry Boundary Firm Boundary Business Strategy Corporate Strategy Economic Logic (How do we compete) Porter’s Generic Strategies Value Chain Analysis Customer Value Decomposition Corporate Theory and Stakeholder Value Integration and RBV Core competencies; VRIO; Business Model Business - Corporate Integration : Strategy Diamond Arena: Where to Compete?

Differentiators: What weapons?

Staging: What steps?

Vehicles: How to get there?

Economic Logic: How does it work? Question 1 • External Analysis – Positioning/Ind. Structure • Internal Analysis – RBV/VRIO • Organizational Evolution – Learning goal Time Success Question 2 2 . On Strategic Intent and Strategy Implementation a. First, identify your CEO company’s strategic intent, that is, the ambitious stretch targets that go beyond corporate vision propelling the firm to win . Pull from the readings to support your response b . Second, identify and discuss the important components of your strategy’s implementation – mainly the who, what, how : i.Who are the central players/managers who will carry out your strategic recommendations? ii . What must be done – describe the program that is (or needs to be) in place to carry out your strategic recommendations?

iii .How will everyone work together – what organizational structure will work best and why? BHAG (Big Hair Audacious Goal) Who, What, How Source: Him Collins “Built to Last” Question 3 3 . On Evaluation and Control – • Referring to the Balanced Scorecard’s key measurement concepts, illustrate and discuss the following: • a. Using the traditional model from Kaplan and Norton customize your team company’s BSC model by identifying and completing ONE objective you will ‘measure’ for each scorecard perspective. Discuss in detail. • b. Lastly, provide a basic, yet customized, illustrative model of your BSC to complement your response. Question 3 • Step 1: Definition • What is Balanced Scorecard? • Step 2: Complete One Objective • This includes (Financial, Customer, Internal, and Learning) x (Objective, Measure, Targets, Initiatives ) • Quality KPIs • Lagging (easy to measure e.g. weight loss) measures  explain how to get there • leading (easy to influence e.g. calories intake) measures  how can we track the result • Be cautious about generic metrics (don’t just copy and paste; make it customized ) • Step 3: Draw the Framework and Strategy Map • Draw the Framework you used to complete Step 3 • Explain in detail how one step helps accomplish the next • Explain the “hidden layer” of BSC • Discover the Linkages • Where does the objectives come from? Question 3 Strategy Map Question 4 On The Strategist In The Strategist, Cynthia Montgomery challenges you the future leader to confront four basic questions : what does my organization bring to the world? Does that difference matter? Is something about it scarce and difficult to imitate? Are we doing today what we need to do in order to matter tomorrow? i. Please answer these four questions as though you are speaking to the board and they expect you to be candid and concise . Please refer to the CEO company for this response . Strategy Tool of the Week: the DVD framework Agenda • EXAM 2 Review • Remaining Requirements • Handbook/ iEvals • CEO Project/Peer Evals • Final Thoughts Reminders The Last Reading Note on BSC • DUE: Sunday, 3/10 on iLearn by 11:59pm Next Week • Exam 2 • Monday/Wednesday Week 10 • Bring large blue book each day • Leadership Handbook, iEval Printout • DUE: Friday, 3/17 in lecture • Final CEO Project, Peer Evaluation • DUE Week 11: Wednesday , 3/22 printed spiral bound and upload Next Week’s Discussions • Customized Consultation for Your CEO projects during Office Hours • Send Your Draft (and Questions) Beforehand — Highly Recommended • Make an Appointment by Emailing Me [email protected] CEO Project: Strategic Audit Requirements • Worth 25% of total grade • Final • 25 page minimum document (average 100 pages w/o appendix) • Single spaced, size 12pt Times New Roman font • Cover page, Table of Contents • Professional Formatting/Business Quality • Include group photo with names of each member • Move sections to next page if they are too long • Must include headings • 10 minimum quality references (in alphabetical order) • APA Format (in text or footnote citations) CEO Project: Strategic Audit Requirements • Submission: • Spiral bound hardcopy document • Include Peer Evals from all team members • Safe Assignment (submitted by 1 group member) DUE: Wed. 3/22 in Dr. Jasso’s Office 9am -10am; upload to iLearn by 8am Handbook • 50 -100 major learning outcomes from the course • Dynamic cover page • Printed and creative Peer Evaluations • Evaluation form found under class Course Materials • Printed and turned in with CEO Project • Evaluate all group members on a 1 -5 scale • 1 = poor performance, 5 = outstanding • =nclude all team members’ first and last names, rating, and comments/reasons for their grade • Include yourself and your contributions as well Agenda • EXAM 2 Review • Remaining Requirements • Handbook/ iEvals • CEO Project/Peer Evals • Final Thoughts Final Thoughts • Internalize the Tools • Have a Specific, Challenging Goal • Be Brave to Be Different from Yesterday • Know Your Limit and Break the Trade -offs • Prioritize Things • Strategic Planning and Execution are ONE thing Final Thoughts Develop a learning routine and let the process carry you through. • T here is One Thing , if you do it everyday, you will achieve your goal. That is the key to success.