Coca-cola corporation analysis, 8-10 pages, 12 font Times New Roman, single space.

Competitive & Strategic Analysis BUS 109 Discussion Week 5 Agenda • Reminders • Quiz • CEO Project VI. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY • TOWS Matrix • More Strategy Tools: Prioritization; Strategy Diamond; RBV • Group Workshop Reminders • Team Case Analysis • DUE Week 7: Sunday, February 26 th by 11:59pm on iLearn Team Case Analysis Requirements • Cases taken from Wheelen and Hunger 14 th Edition • Team Case Analysis (sections I -VIII) • See Appendix 12.C (Maytag Case ) as an example of what your Team Case Analysis should look like • Required tables: EFAS , IFAS, SFAS and all supporting exhibits • No more than 10 pages (up to 5 pages of appendices), single spaced, 12pt font, bullet point format VI. Strategic Alternatives & Recommended Strategy • This section brings everything you’ve researched together • You will be graded heavily in Strategic Alternatives • Did you understand the full current situation of your company when you formulated a strategy? • Is your analysis M.E.C.E (mutually exclusive and collectively exhaustive)? • Was there alignment between previous sections when you formulated your recommendations? • Or did you just create a strategy without looking at previous sections? VI. Strategic Alternatives & Recommended Strategy 6.1 TOWS Matrix • Transfer your IFAS/EFAS tables to the TOWS Internal Factors (Row) – External Factors (Column) Strengths (S): IFAS Weaknesses (W): IFAS Opportunities (O): EFAS SO -Strategies that use Strengths to take advantage of Opportunities WO – Strategies that minimizes Weaknesses to take advantage of Opportunities Threats (T): EFAS ST – Strategies that use Strengths to avoid Threats W T – Strategies that minimizes Weaknesses to avoid Threats VI. Strategic Alternatives & Recommended Strategy 6.2 Strategic Alternatives • Internal Factors – External Factors • Strengths (S) • Weaknesses (W) • Opportunities (O ) • Threats (T) • SO – Strategies that use Strengths to take advantage of Opportunities • WO – Strategies that take advantage of Opportunities by overcoming Weaknesses • ST – Strategies that use Strengths to avoid Threats • WT – Strategies that minimize Weaknesses to avoid Threats • Prioritization: explain pros/cons of each strategic alternative Strategy Tool of the Week: from SWOT to TOWS VI. Strategic Alternatives & Recommended Strategy 6.3 Recommended Strategy • What is the best strategy ?/Why is this the best strategy? • 6.3.1 Corporate Strategy • What Changes to Corporate Strategy will be required? • 6.3.2 Business Strategy • What Changes to the Business Strategy will be required? • 6.3.3 Functional Strategy • What Changes to the Functional Strategy will be required ? • 6.3.4 Policies • What NEW policies will help implement the strategy? • What OLD policies must be removed to help implement the strategy? Go -for -it (85%) Want -a -Go (5%) Back -up (10%) Throw -away (0%) Low High Low High Benefit Risk Prioritization / Resource Allocation Matrix Further Integration: Strategy Diamond Arena: Where to Compete?

Differentiators: What weapons?

Staging: What steps?

Vehicles: How to get there?

Economic Logic: How does it work? Resource Based View: VRI N and Advantage Exam 1 Remaining Questions Exam 1 • Essay/free response exam • Questions randomly chosen • Bring large blue book W/F Group Workshop • Exam Questions • Split up Case Analysis