HR

DynaTech Inc.

Deliverable 1: Organization, Industry, Mission, Culture, Structure

· ​ ​Define Company (prod uct , se rvice , in du st ry, co mpe tit o rs) . N ote th at yo ur co mpa ny m ust b e

based in the United State s. Is th e co mpany yo u cre ate d in a g ood in dust ry to g o in to ? W hy or

why not (support your co ncl usi ons) ? W ho a re it s co mp etit o rs? (1 0 p oin ts)

Our company primarily pro vi des te ch nolo g y ma in te nance a nd r e p air fo r th e e ld erly.

While our primary focus is on th e e ld erly popula tio n o f F ort L auderd a le , F lo rid a, w e a lso p ro vi de

technological services to people o f a ll a ge s who a re se eki ng to g ain te ch nolo gica l kn ow le dge. In

addition to repairing our c ust ome rs’ t e ch nolo gy, w e o ffe r co urse s to p ro vi de kn ow le dge a bout

the latest technology as we ll a s in -h ouse in fo rma tio n se ssi ons and tu to rin g.

Elderly technology ma in te nan ce a nd re pair is a p ro fit a ble in dust ry to g o in to b eca use

there will always be elderl y peop le w it h in o ur so ciety th at a re n’t u p to d ate w it h th e cu rre nt

technology because the te chno lo gy in dust ry is ra pid ly ch angin g. T he o ld er g enera tio n d id n ot

grow up in a technological ly adva nce d so ciety and th ere fo re it is possi ble th ey are n ot a s

educated on the latest te chno lo gy as th e yo unger genera tio n. D yn aT ech a llo w s fo r th e e ld er

generation to be included in o ur te ch nolo g ica lly adva nce d so ciety if th ey wish to b e. O ur

competitors are tech comp anie s in th e F ort L auderd ale a re a, su ch a s Tech P ro , D ir e ct

Technology Group, as we ll a s The G eek Sq uad a nd th e G eniu s Bar a t A pp le . T hese co mpanie s

also provide technological se rvi ce s but th ey dif fe r fro m our co mp any in th at w e p rim arily pro vi de

services for the elderly, a s well a s tu to rin g se ssi ons and in -h ouse tr a in in g.

· ​ ​Define the purpose of your b u si ness, w he re yo u a re st artin g o ut ( fir st lo ca tio n) a nd w hy yo u

chose that location, your ta rg et m arke t, a nd ​how y o u a re g o in g t o d is tr ib ute a n d m ark et y o ur

product/service. ​ (10 points)

The purpose of our b u si ness is to a ssi st th e o ld er, le ss te ch nolo gica lly sa vvy popula tio n

when it comes to its use. We a re o pe n to h elp in g e ve ryo ne, b ut th e p rim ary need to h elp is

within the older communit y. O ur vi si on is simp le , w e w ant to ma ke p eople ’s live s easi er.

We have decided to st art D yn aT ech in F ort L auderd ale , F lo rid a b eca use it ’s one o f th e

largest market for the elde rly. It’s no se cre t th at a fte r people re tir e a lo t o f th em m ove , a nd

usually to a warmer locat io n . Acco rd in g to ma rketw atch .co m, F lo rid a is th e n um ber o ne st ate in

the United States in regard s to r e tire ment mi gra tio n. T here w as a n et m ig ra tio n o f 5 7,7 24 p eople

age 60 or higher to Florid a, w hich is m ore th an th e n ext fo ur mo st p eople st ate s co mbin ed.

These two snapchats em pha si ze o ur in du st ry which is El ect ro nic & C om pute r R epair

Services in the US. Althou gh th ere ’s a sma ll d ecl in e in g ro wth , w e b elie ve th at it ’s still a si za ble

industry and the fact that it h a s no ma jo r p la ye rs is huge; it me ans th at co mpe tit o rs will b e sl im

and entering the market w ill b e e asi er in re sp ect to o th er ma rkets.

Our target market are th e e ld erly (6 0+). T here ’s a ce rtain th re sh old in te rm s of a ge w hen

it comes to people becom in g w orse a t u si ng te ch nolo gy and w e fe el th at th is age is an a ccu ra te

depiction of this said thre shold .

When we first start o u r co mp any we a re g oin g to h ave a ll o f o ur e m plo ye es re si de in o ne

office in downtown Fort L aud erd ale . E ve ntu ally we w ill g ro w a nd n eed m ore o ffice s wit h in F ort

Lauderdale. We will then e xp an d to o th er populo us are as in F lo rid a a nd e ve ntu ally m ove in to

other states based on how b ig th e ta rg et ma rket is in th at sp eci fic are a.

Dynatech will have in divi dua l st ore s th at e ld erly people ca n g o to a s well a s va ns th at w e

will use to get to the custo mer w hen th ey need h elp a nd d on’t w ant to /ca n’t tr a ve l to th e st ore .

So, the vans will be how w e d ist rib ute o u r se rvice . St art in g o ff, a dve rtisi ng w ill b e a co st th at w e

really won’t be able to aff ord so w e’r e h op in g th at w ord -of-mo uth a nd flye rs will b e e nough to g et

our name out there. Even tu all y, a s we g ro w, w e h ope to b e a ble to a ffo rd m ore co stly

advertising like Television Ad s.

​Define the vision of you r co mpany. D efin e co mp any’ s mi ssi on st ate m en t in o ne se nte nce

that describes your purpose a n d g oal a s a co mp any. T hen, e xp la in h ow yo ur vi sion a nd

mission relates to your bu sine ss mode l a nd h ow yo u p la n to ca rry out th ese o ut in yo ur

organization. Where are e le m ents of yo ur vi sion a nd mi ssi on su pporte d th ro ughout yo ur

company? (10 points)

Our vision as DynaTech is to b e a co mmu nit y-b ase d le arn in g ce nte r fo cu sed o n b rid gin g

the educational gap betw een e me rg in g te ch nolo gy and a gin g p opula tio ns. T his goal w as

shaped out of our realiza tio n th at a s adva nce me nts in te ch nolo gy co ntin ue b ein g m ade in q uick

succession, more and mo re in divi duals are fa llin g b ehin d. As Dyn aT ech , w e h ope to p ro vi de th e

resources necessary to in crease th e te ch nolo gica l ski llse ts amo ng th ese g ro u ps. B ut h ow d o w e

as an organization plan to ma ke t h is lo ng-t erm goal a re alit y? O ur m issi on st ate m ent, o r th e

means to achieve our vis io n, is as fo llo w s: “D yn aT ech st rid es to e nhance p erso nal d ig it a l a nd

technical skills through ou r p rima ry dyn ami c-learn in g o pport unit ie s and su pportin g te ch nolo gy

resources”. Our statemen t is simp ly a r e fle ct io n o f th e ma ny se rvice s we p ro vi de to o ur

customer, divided into two ca te g orie s. A mo ng th e su pport in g te ch nolo gy re so urce s in cl ude a

repair service and a phys ica l st ore f o r h ard ware p urch ase s. N ow th ese “ d yn am ic- le arn in g

opportunities” mentioned are th e p rima ry fa ct or of o ur busi ness mod el. It is th is em phasi s on

developing a skillset in eve ry cu stom er th a t d ist in guish es us fro m o ur co mpetit o rs. A s su ch, o ur

educational services will i ncl ude w eekl y classe s co verin g in te rn et a nd te ch nica l b ase d to pics,

and informational hotline f or quick Q&As, a s well a s th e p ossi bilit y of a ddin g fu tu re in -h om e

learning sessions as our co mpan y gro ws.

As our primary focus is on p ro vidin g a q ua lit y educa tio n e xp erie nce to o ur cu stom ers,

DynaTech looks to reinfo rce a pp lie d le arn in g th ro ugh a ll a sp ect s of it s busi ness model.

Internally, DynaTech aim s to h ir e q uali t y applica nts th at h ave d em onst ra te d a d esi re to te ach

alongside extensive indust ry kn ow le d ge. It is imp ort ant fo r us th at w e m ain ta in a r e puta tio n o f

industry professionalism simi la r to th at o f u nive rsity pro fe sso rs and lo ng-tim e fie ld e xp erts. If

there is a question related to a nyt hin g h ard ware o r so ftw are , w e w ant o ur co nsu mer b ase to

immediately think we are th e mo st r e li a ble re so urce a va ila ble to th em to g et a so lu tio n.A s th e

digital era continually adv ance s at a g ro w in g ra te , so to o mu st o ur o w n e xp erie nce a nd

knowledge. In particular, a ny effo rts to e nhance st aff kn ow le dge a nd e xp erie nce a re n ot o nly

welcome but encouraged. D yn aT ech h opes to o ffe r opport unit ie s su ch a s th ese to o ur

employees through atten din g te ch nolo gy co nfe re nce s su rro undin g a va rie ty of to pics such a s

mobile phones, cameras, so ftw are , a nd ma ny oth ers. Ma king su re th at w e h ave e ngagin g

teachers and technicians, a s well a s kn ow le dgeable sa le sme n h elp s us sa ve fa ce fr o m a ll

aspects of our business m ode l.

Being a community-b ase d co mp any as well, D yn aT ech h opes to b eco me a n a ct ive

member of, initially, the F ort L aud erd ale n eig hborh ood. In p ro vidin g in -h om e se rvi ce s, w e h ope

to raise exposure of ourse lve s an d o ur co mp any th ro ugh b ra nded ve hicl es ta ke n to e ach jo b

site. Further down the road , w e h ope t o in te gra te b y co lla bora tin g w it h th e co mm unit y and

hosting educationally foc use d te ch e ve nts wit h in th e F ort L auderd ale co mm unit y. O ve rco min g

certain educational barrie rs ca n b e a d a untin g a nd so me time s eve n d isco ura g in g ta sk if d one

incorrectly. DynaTech ho pes to m it ig ate th is th ro ugh e ve nts and in te ra ct ive cl asse s th at a ddre ss

individuals of varying skill sets in a p osi tive ski ll b uild in g e nvi ro nm ent.

· ​ ​Define the Why, How, What, W he re , W ho, a nd W hen m od el fo r yo ur co mpa ny. D escr ib e th e

characteristics of your emp lo ye es, w hat yo u e xp ect o f yo ur emp lo ye es, w hat va lu es yo u a re

going to instill in your em plo ye es, a nd w hat th e e nvi ro nme nt o f yo ur b usi ness is goin g to b e like .

If you think that your cultu re is goin g to ch ange o r if yo u p la n o n ch angin g it a s yo ur co mpany

grows, describe the chang es. P ro vi de sp eci fic exa mp le s illu st ra tin g yo ur co mpa ny’ s cu lt u re . ( 1 0

points)

Values of my Employees

As has been stated before, the company’s target market is the baby boomers that are not

technology savvy. However, dealing with seniors can be frustrating especially for young

employees because; at times the age factor becomes an issue. The older adults can be disturbing

because they look at the young employees like children, and may frustrate their efforts in helping

them learn about technology. The following values will be instilled on the employees. It will be

important to ensure that the employees become effective communicators (Morabito 58). They

will know when to teach and when to listen to the seniors. It is also imperative to display a sign

of respect through communication to the elderly during the teaching process. The employees

should also be prepared to answer the age question on a regular basis, and the best answers to

provide to ensure that it does not become an issue. It will also be important for the employees to

learn to seek respect instead of valuing approval. They should realize that their primary duty is to

educate, and they should ensure that the seniors who are students while at the same time clients,

understand this notion clearly. Also, they should learn to develop one-on-one relationships with

their students to build a teacher-student culture. Our company’s culture is to ensure that the

learning process is fun and accessible to everyone who wishes to learn.we will start in ​Fort

Lauderdale, Florida. Our busi ness hours 7A M -6 PM MON- FR I and re se rva tio n on wee k end.

Physical store, in-house r epair s, & in fo rma tio n h otlin e

Environment of the Business

The learning process will be simplified in such a manner that the seniors will feel that

they are learning something new on a regular basis. If they feel that the class is complicated,

there is a high likelihood that they will quit because; they will feel that they do not need such

classes. The learning process will also be fun, ensuring that they look at it more as a hobby. Most

of the seniors have a lot of time on their hands, and if they feel the classes are fun, they are more

likely to invest in these classes.

· ​ ​Outline the Organizati onal St ru ct ure fo r a 5 -1 0 e m plo ye e, 7 5 e m plo ye e, a nd 4 00 e m plo ye e

business. You should inc lu de a n o rg aniza tio nal ch art d ete rmi nin g th e lin es of a uth orit y, sco pe

of positions, and commun ica tio n w it h in th e co mp any fo r a vi su al a id e. W hat typ e o f

Organizational structure are yo u cr eatin g fo r yo ur co mp any and w hy did yo u ch oose th at

structure? (10 points)

The type of organiza tio na l st ru ct ure w e ch ose fo r D yn aT ech , In c. is a fla tte r

organizational structure. O ur co mp any is imp le me ntin g th is stru cture fo r e ach si ze o f th e

company as it continuousl y gro w s. It is imp ort ant to u s th at a ll e m plo ye es fe el th at th ey are a ble

to communicate clearly a nd e a si ly wil l a ll ma nageme nt a nd d epartm en ts to in cr ease p ro duct ivi ty

and idea generation. Whi le ma in ta in in g si mi la r posi tio ns to th e h ie ra rch ica l o rg aniza tio nal

structure implementing th is fla tt e r o rg aniza tio nal st ru cture a llo w s fo r le adersh ip to b e e nfo rce d

by a few key employees while a llo w in g e mp lo ye es of va rio us le ve ls to a lso h ave le adersh ip

experience within the comp any and in put id eas to co nst antly imp ro ve a nd e xp and th e b usi ness.

There are differing dep artme nts in th e co mp any to ma in ta in a fo cu s on sp eci fic ta sks to

ensure all work is being co mple te d p ro perly, b ut o pen co mmu nica tio n a nd co lla bora tio n is th e

main focus of implementi ng th is fla tte r st ru cture . Ea ch b ra nch , o r d epartm en t o f th e co mpany

maintains a slight hierarch ica l a ppro ach , h ow eve r, e ach p osi tio n a nd ta sks vary and is not

formatted to specific task co mple tio n a ll d ay, e ve ryd ay. W e b elie ve th at th is appro ach is best a t

all stages of growth for ou r co mpan y and e arly imp le me nta tio n o f it w ill a llo w fo r e asi er flo w a nd

continuation as the compa ny does exp and.

While maintaining th e r e sp onsi bilit ie s an d ta sks of h ig her m an agem en t, w e h ave

retained those positions th ro ug hout o ur g ro win g co mp any. T he a cco unta nts as well a s fin anci al

and account managers w ill t a ke ca re o f a ll th e co mp any fin anci als. T ech nici ans and In -h ouse

instructors are responsibl e fo r th e re pair and in st ru ctio n o n th e u se o f cu rre nt a nd co ntin uousl y

evolving technology. Cus to m er se rvice r e pre se nta tive s ta ke ca re o f cu stom ers who a re n ot a ble

to be serviced by an empl oye e h an ds- on, b ut a re w illin g to re ce ive in fo rm atio n vi rtu ally. S ale s

managers and representa tive s are re sp on si ble fo r exp andin g o ur cu stom er b asi s and th e

contribute heavily to the co ntin u ous gro wth o f D yn aT ech . Ad vertisi ng sp eci alist s are fo cu sed o n

the physical advertiseme nts give n o ut b y th e co mp any and ma in ta in in g th e co mpany im age.

Below them are the mark et re se arch sp eci alist s who mu st re ma in in co nta ct w it h th e te ch nici ans

and In-house instructors t o e nsu re a ll e m plo ye es are u p to sp eed o n th e n ew est te ch nolo gy and

are aware of how to assist a ny cu stome rs. F in ally, th e h uma n re so urce s departm ent is

responsible for any hiring, firi n g, e mp lo ye e re la tio ns, tra in in g, p ayr oll, r e cr uit in g, a s well a s

employee benefit manag eme nt.

Org an iza tio n al S tr u ctu re : 1 0 e m plo yees

Org an iza tio n al S tr u ctu re : 7 5 e m plo yees

Org an iza tio n al S tr u ctu re : 4 00 e m plo yees

Morabito, Vincenzo. Business Technology Organization: Managing Digital Information

Technology .. Springer Science & Business Media, 20 Oct. 2012,

https://books.google.co.ke/books?id=80IdqrqAvnEC&pg=PA69&dq=ensuring+that+the+

a+company+instills+the+right+values+for+its+employees&hl=en&sa=X&redir_esc=y#v

=onepage&q=ensuring%20that%20the%20a%20company%20instills%20the%20right%2

0values%20for%20its%20employees&f=false. Accessed 14 Feb. 2017.

Hoak, Amy. "The top 10 destinations for retirees moving across America."

MarketWatch ​. N.p., 10 Dec. 2016. Web. 17 Feb. 2017.

(2017). IBISWorld Industry Report 81121. Electronic & Computer Repair Services in the

US. Retrieved February 17, 2017 from IBISWorld Database.