Marketing homework per attachment

Student analyzes the dataset and provides insight and commentary in the form of a memorandum.

15

Student’s analysis includes major areas of increase and decrease in revenue or type and/or category of business.

Student’s analysis includes trends that are evident in terms of revenue or type and/or category of business.

10

Student’s analysis includes insights that would help formulate marketing strategies to either continue growth or reverse decline.

10

Student’s analysis includes additional analysis you (as SVP) would like (and why) to build a marketing goal and strategy or strategies.

10

The memorandum is a minimum of 525 words in length.

Student selects a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan.

Students prepares a summary document and sends it to the instructor that includes but is not limited to:

• Name of Company

• Location of Company Headquarters

• Name of Product or Service selected

• General description of company (number of employees, revenue, type of ownership, web page, etc.)

• General description of product or service.

10

The summary document is a minimum 175 words in length.

Total Available

Total Earned

75%

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

25%

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