Writing Objectives

Examples of Objectives to support the program goal, ‘To reduce the prevalence of heart disease in residents of Franklin County’

A = Audience

B = Behavior

C = Condition

D = Degree

Process/Administrative Objectives

1. During the next six months, 300 community residents will participate in one of the health department’s health promotion activities.

A - Priority Population (who): Community residents

B - Outcome (what): Will participate in an activity.

C - Conditions (when): During the next six months

D - Criterion (how much): 300 residents

1. By August 4, two different hear disease brochures will be distributed to all residents in the county.

A - Priority Population (who): To all residents

B - Outcome (what): Will be distributed

C - Conditions (when): by August 4

D - Criterion (how much): two different

1. During the pilot testing, the program facilitators will receive a ‘good’ rating from the program participants.

A - Priority Population (who): program facilitators

B - Outcome (what): Will receive.

C - Conditions (when): During the pilot testing

D - Criterion (how much): ‘good’ rating

1. The reading materials will be made available to the program participants 10 days prior to the start of the activity.

A - Priority Population (who): program participants

B - Outcome (what): materials made available

C - Conditions (when): prior to the start

D - Criterion (how much): 10 days prior

Learning Objectives

1. Awareness Level: After the American Heart Association’s pamphlet on cardiovascular health risk factors has been placed in the grocery bags, at least 20% of the shoppers will be able to identify two of their own risks.

A - Priority Population (who): shoppers

B - Outcome (what): identify their own risks.

C - Conditions (when): After the distribution of Pamphlet

D - Criterion (how much): two risks

1. Knowledge level: When asked over the telephone, one out of three viewers of the heart special television show will be able to explain the four principles of cardiovascular conditioning.

A - Priority Population (who): Television viewers

B - Outcome (what): able to explain.

C - Conditions (when): When asked over the telephone

D - Criterion (how much): one out of three

1. Attitude Level: During one of the class sessions, the participants will defend two

of their reasons for regular exercise.

A - Priority Population (who): class participants

B - Outcome (what): defend their reasons.

C - Conditions (when): During one of the class sessions

D - Criterion (how much): two of their reasons

1. Skill development/ Acquisition level: After viewing the video, ‘How to Exercise’, those participating will be able to locate their pulse and count it every time they are asked to do it.

A - Priority Population (who): those participating

B - Outcome (what): locate their pulse and count it.

C - Conditions (when): After viewing the video

D - Criterion (how much): Every time

Action or Behavioral Objectives

1. One year after the formal exercise classes have been completed, 40% of those who completed 80% of the classes will still be involved in a regular aerobic exercise program.

A - Priority Population (who): those who completed 80% of the classes

B - Outcome (what): will still be involved.

C - Conditions (when): One year after classes

D - Criterion (how much): 40%

1. During the telephone interview follow-up, 50% of the residents will report having had their blood pressure taken during the previous six months.

A - Priority Population (who): residents

B - Outcome (what): will report

C - Conditions (when): During the telephone interview follow-up

D - Criterion (how much): 50%

Environmental Objectives

1. The percentage of household wells checked by the Franklin County Health Department will increase to 95% by year 2010.

A - Priority Population (who): household wells

B - Outcome (what): wells checked

C - Conditions (when): by year 2010

D - Criterion (how much): 95%

1. By the end of the year all the senior citizens will be provided transportation to the congregate meals.

A - Priority Population (who): senior citizens

B - Outcome (what): provided transportation

C - Conditions (when): By the end of the year

D - Criterion (how much): All

Outcome/Program Objectives:

1. By the year 2010, heart disease deaths will be reduced to no more than 100 per 100,000 in the residents of Franklin County.

A - Priority Population (who): residents of Franklin County

B - Outcome (what): reduce heart disease deaths

C - Conditions (when): By the year 2010

D - Criterion (how much): to no more than 100 per 100,000

1. By 2010, increase to at least 25 % the proportion of men in Franklin County with hypertension whose blood pressure is under control.

A - Priority Population (who): men in Franklin County

B - Outcome (what): blood pressure under control

C - Conditions (when): By 2010

D - Criterion (how much): to at least 25 %

1. Half of those in the county who complete a regular, aerobic, 12-month exercise program will reduce their “risk age” on their follow-up health risk appraisal by a minimum of two years compared to their pre-program results.

A - Priority Population (who): those who complete the exercise program

B - Outcome (what): will reduce their “risk age”

C - Conditions (when): after the twelve month exercise program.

D - Criterion (how much): half

1. Those who participate in a formal exercise and fitness program will use 10% fewer sick days during the life of the program than those who do not participate.

A - Priority Population (who): Those who participate

B - Outcome (what): use fewer sick days

C - Conditions (when): during the life of the program

D - Criterion (how much): 10% fewer sick days