Final Global Business Plan
Integrate Parts 1, 2, and 3 of your global business plan into a formal global business plan and include a 350-word executive summary. The total works should not exceed 2,100 words.
Include the following in your Global Business Plan:
Executive summary: recommendations and conclusions in one page
Business description: current situation, unique features of the organization, business model, products or services provided, legal forms of organization, mission and vision statement, and overall strategy in context of innovation, globalization and sustainability.
Market research: country risk analysis, needs assessment, global and local business opportunities for all stakeholders, and competitive analysis
Operations plan: modes of entry; value chain, such as logistics, purchasing, facilities, infrastructure, and so forth; organizational structure; modes of management; staffing; recruiting; training; compensation; expatriate policy; and cross-cultural factors
Marketing plan: advertising, promotion, pricing, product, place, distribution
Human and Financial plan: Human and capital budgeting analysis including at minimum the NPV and IRR
Contingency plan: options and exit strategies
Supporting Material:
World Maps
Conduct research-using databases such as EIU (Economist Intelligence Unit) for country, Economic Info, IBIS World for industry and supply chain and Plunkett Research Online for Market Plan Information.
GRADING
Individual Assignment: Final Global Business Plan
Purpose of Assignment
The purpose of this assignment is to allow student teams to share a Global Business Plan that paints a picture of the business opportunity along with its risks. The student teams’ goal is to sell the plan to potential investors / board of directors. The team must develop an elevator pitch in an effort to convince their audience of their business model, management team, and plan.
Grading Guide
Content | Met | Partially Met | Not Met | Comments: |
The student integrates parts 1, 2, and 3 of their global business plan done in previous weeks into a formal global business plan. |
| |||
The student includes a 350-word executive summary. | ||||
The student addresses market opportunity, expansion plans in context of country, industry, and company along with financial and human resource plan as part of the global business plan | ||||
The paper is 4,500-5,200 words in length. | ||||
Total Available | Total Earned | |||
13 | #/13 | |||
Writing Guidelines | Met | Partially Met | Not Met | Comments: |
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. | ||||
Intellectual property is recognized with in-text citations and a reference page. | ||||
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. | ||||
Sentences are complete, clear, and concise. | ||||
Rules of grammar and usage are followed including spelling and punctuation. | ||||
Total Available | Total Earned | |||
| #/3 | |||
Assignment Total | # | 16 | #/16 | |
Additional comments: |