Innovation and Competitive Advantage: Changing Environments

Innovation and Competitive Advantage Grading Guide

MGT/411 Version 2

Individual Assignment: Innovation and Competitive Advantage: Changing Environments

Purpose of Assignment

The individual assignment due in Week 2 provides students with an opportunity to analyze factors involved in the development of innovative strategies through an exploration of an innovation planning processes. This assignment also provides students with an opportunity to analyze how innovation impacts traditional strategic management approaches through am assessment of strategies used to build an innovative and entrepreneurial organization.

Resources Required

Managing Innovation and Entrepreneurship, Ch. 4, p. 69

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
The student selects an appropriate organization other than those listed (Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage.
The student discusses and analyzes how the selected organization is meeting the concepts of Competitive Advantages (six processes to maintain innovation) discussed in Hisrich and Kearney (2014), page 69.
The student describes the organizational leadership philosophy on innovation.
The student includes activities the organization is actively engaged in to sustain competitive advantage within its industry.
The student includes R&D initiatives the organization is involved in for long-term competitive advantage.
The paper 750 to 1,050 words in length.
		Total Available	Total Earned
			#/7

Writing Guidelines	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
			#/3

Assignment Total	#	10	#/10
Additional comments: