Legal IP 2

Running Head: PROPOSAL 0

Phyllis Lovering

Technical Research

Andrew Mahaney

March23, 2017

Technical Research

Table of Contents

1.0 ABSTRACT 3

1.1 Executive Summary 3

1.2TheBusiness………………………………………………………………………………3

1.3TheCustomers…………………………………………………………………………………………………………………………….. 3

1.4Management……………………………………………………………………………………………………………………………….. 3

2.0 BUSINESS PROPOSAL/OUTLINE 3

2.1 Objectives and Mission 3

2.2StartupSummary………………………………………………………………………………4 2.3 Services …………………………………………………………………………………4

2.4 Market Analysis Summary………………………………………………………………. 4

2.5 Market Segmentation, Target Market and Segmentation Strategy…………………… 4

2.6 Strategy and Implementation Summary………………………………………………... 4

2.7 Sales Strategy and Forecast……………………………………………………………… 5

Technical Research

2.8 Personnel Plan…………………………………………………………………………….. 5

2.9 Financial Plan……………………………………………………………………………... 5

3.0 REFERENCES……………………………………………………………………………… 6

Technical Research

1.0 ABSTRACT

1.1 Executive Summary

Valley view is a prominent hand carwash which will serve the Valley View, Long Island, community. Valley view will be overseeing by Kevin Bates of the prominent Bates' family. The Bates family has been aiding the Long Island region with property management/development and also with a vehicle repairing business for more than 30 years. Kevin will be carrying the far-fetched brand and goodwill recognition status of the Bates family name to rapidly achieve market infiltration.

1.2 The Business

Three main services will be provided to Valley View customers which include: interior cleaning, exterior car wash and detailing. Valley View has no real competitors who will be trying to give high-class services at a realistic rate. Many are basing are basing their competition on prices alone. Valley Views' capability to offer high-quality services, regarding customer service as well as the actual car cleaning is all centered on their capacity to acquire the finest employees. Employing the best staffs is usually cost effective since it minimizes HR costs connected with turnover besides other employee expenditures.

1.3 The Customers

Technical Research

Three major groups of Valley View customers will be targeted: personal car leasers and owners, local businesses and car dealerships. The adjacent areas are quite well-off, 40% of the dwellers make over $70,000 annually. Therefore, they possess fine cars, and they want them to appear nice. Five different vehicle dealerships are found within a three-mile span which will need a car wash service for the numerous fleets. Finally, there are a variety of local businesses that have cars which also require cleaning services.

1.4 Management

The forte of Kevin's experience, as well as his folks, name equity, and support is Valley Views' significant asset as well as a competitive edge. Kevin has been participating in his family's vehicle repair industry for the previous ten years. He has been the manager for the previous five years after he strived his way through the business which he oversees operations worth $1.2 million yearly. Before he ventured into this, Kevin achieved his MBA at Cornell University. The Bates clan name has spawned substantial value as an active and fair affiliate of the community. Finally, Valley View will be able to make use of some of the Bates' for their corporate know-how.

2.0 BUSINESS PROPOSAL/OUTLINE

2.1 Objectives and Mission

Valley Views Car Wash and Detail Services objectives are: Sustain a great net profit margin, to be seen as a first-class vehicle wash and detail service provider in Valley View, Retain a steadily, modest growing gross profit margin and increase to two sites after three years of operation.

Technical Research

Valley Views mission is to offer high-class washing and detail services for car owners in the Valley View community. It will strive to keep staffs satisfied so as to uphold impeccable customer service.

2.2 Start-up Summary

Kevin and the family lawyer are working to incorporate and deliberate lease issues so that the business can be launched. He has hired a graphic designer to create a letterhead, company brochures, and a logo.

The locations' rent has been discussed and will be $1,100 monthly. Additionally, the business' insurance will be rough $150 monthly which will be debited directly on a recurrent basis. Expensed paraphernalia are three industrial vacuum cleansers, two high-voltage water pumps, two cash registers and two computer workstations. They will be devalued over four years.

2.3 Services

Valley View will offer its customers three services: exterior car washing, interior car cleaning, and Car detailing.

2.4 Market Analysis Summary

The auto wash will be situated in Valley see zone. This territory has a numeral advantages with respect to the bug showcase that it will convey for the business. More than 40% of families in the prompt district make 70,000 every year (Belanger, 2002). Numerous people in the zone claim or rents firsthand autos and place awesome worth on their autos and by they way they look. There

Technical Research

are countless approvals in the locale - five inside three miles of the anticipated area for Valley View.

2.5 Market Segmentation, Target Market, and Segmentation Strategy

Valley View partitions its customers by kind of auto ownership. We trust that the sort of auto that an individual claims says a ton in regards to their driving, and, in this manner their auto washing and indicating needs. Cases of the divisions will include: Firsthand auto proprietors, more established lavishness auto proprietors, Sports auto owners, Lifetime holders, Franchises, Local organizations (Kirby, 1993):

The procedure behind Valley View target division is to attract clients will's personality standard buyers and will general the word related in the conventionally quiet conditions for an auto wash business. It won't be hard to offer customers in the midst of the late spring months and on the finishes of the week, the weekdays, in any case, especially in the winter, individuals won't consider having their carriages washed. In this manner, Valley View will concentrate on the people who will tend not to be constrained to these asking for times.

2.6 Strategy and Implementation Summary

The essential differentiator for Valley View Car Wash is Kevin Bates and his master and individual relationship inside the Valley View neighborhood. Subsequently, the trades and headway focus will be on an individual introduce, with the noteworthiness on satisfaction of dedicated and repeat clients as "accomplices" of the business. Valley View, thusly, will depend on upon verbal advancing for the provoke gather.

Technical Research

2.7 Sales Strategy and Forecast

Deals arrangement is on an individual premise. All customers will have an impression they are a valued colleague of Valley View, and that all work force thinks about the upkeep and support of every auto. We should know that there are low substituting costs in the carriage washing industry, so we put more push to progress and keep consistent clients.

2.8 Personnel Plan

Valley View will rely on upon both temporary and easygoing help. The endeavor will utilize one full-time detail master and one full-time auto wash expert when it opens for exchange. Despite the fact that it will depend on temporary and easygoing help, an esteem won't be traded off, since all washers and detailers will acknowledge intensive arrangements. The business will likewise utilize a secretarial aide who will help Kevin with accounting and go about as a switchboard administrator.

2.9 Financial Plan

Valley view will be at initially financed by an individual wander by Kevin Bates and will contribute advancement through salary. This will infer that the association will develop more languidly than it could, in any case it will ensure that Kevin remains controller through the span of the Organization (Smith, 2000).

Technical Research

Belanger, M. J. (2002). U.S. Patent No. 6,372,053. . Washington, DC: U.S.: Patent and Trademark Office.

Kirby, B. L. (1993). . U.S. Patent No. 5,226,436. Washington, DC:: Patent and Trademark Office.

Smith, R. L. (2000). Entrepreneurial finance. New York:: John Wiley.