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PEARSON TRACK 0

Executive Summary for Pearson Track

Executive Summary for Pearson Track

Our Mission

Pearson Track offers a racing platform for car owners living in the US. The concept is to permit car owners to test and max their cars on safe tracks without speed limitations (Liley, 2009). Furthermore, our team also provides garage and servicing to clients. The platform intends to show which car handles better at high speeds while informing the public on car maintenance.

The company and management

Five members who share equal ownership rights own the firm. The racetrack is in Dearborn, Michigan US. The board of directors shares the roles among themselves. Two of the directors, Lin Hanley and Michael Peters pursued mechanical engineering, University of Michigan. James Jacobs did a major in Finance, Stanford University. Jack Daniels did operation management at the University of Michigan while Kyle Michaels did a major in human resource.

The directors employ external auditors and advisors to determine the bundle price for companies to test their vehicles and for individuals for a normal track day. The operations manager is in charge of the PR and advertising the firm across the country.

Our services

The key area we intend to focus on is providing American with garage and track services. The approach is to enlighten the consumer with helpful advice in purchasing a car. The manufacturers may also take advantage and display their developments in model production. Our services include:

• Affordable track days for the US citizens

• Provide mechanical services and garage repairs for consumers

• Permit the manufacturers to showcase the developments in the brand advancement

• Provide testing facilities for foreign car dealers lacking ample testing facilities.

• Hold workshops to provide clients with useful consumer advice while driving and cornering.

The Market

Our target market is the heavy presence of Ford lovers around Michigan areas. Primarily we target the young generation who wish to modify their cars for racing purposes. The track has a 1 km straight set aside for drag races. The young generation may pay the entrance fee to obtain a chance to max their cars out. The registered passenger vehicles in the US as at 2013 were 255.8 million (Chase, 2016). Such numbers may demand racetrack facilities.

Our Competitive Advantages

Pearson Track houses Pears Mall, which provides eating playing and shopping facilities for the family. The southern wing of the mall receives a clean view of the track (Hausch, 2008). Furthermore, the family may leave their children in the mall side while waiting for their car to obtain the regular servicing.

Secondly, Pearson Track offers discounted garage and repair services. The lowered cost is a function of the entry cost at the gates. Proper car inspection, tire alignment, shock absorber replacement, buffing among other works may be provided in the garage section.

Safety is our competing edge due to our racing policy. Every racer or track user must be sober. Furthermore, the road design includes speed signs and guides to prevent crushing (Pierce, 2012). We also allow users to do two laps to familiarize themselves with the track. A portable roll cage is fitted in the car to prevent harm when the car collides or rolls. Helmets and safety gear are mandatory while driving on the track.

Lastly free consultation on car purchasing and advice. Clients obtain free advice from mechanics on which cars exhibit ultimate performance. Moreover, the technicians inform consumers of the production advancements such as parking sensors.

Financial Projections

Considering the four aspects of the firm the following projection is expected for the second quarter

• Garage, Servicing and repairs $45000

• Racetrack drives $69500

• Mall Services $50000 in renting space

• Bundle price for companies testing their vehicles $50000

• New hiring and car lease program $30000

• Betting on drag races(new) $50000

The primary disadvantage is paying salaries at $45560, loan servicing at $150000 website maintenance at $10000 monthly and miscellaneous expenses such as advertising at $20050.

Starting capital

The track demanded slightly lower standards compared to its rival the FI race. Each kilometer demands about $220000 in construction and maintenance. The total track length is approximately 4km. The mall construction took close to $50000 in construction. Furthermore, land purchasing took close to $120000due to its rural location.

Chase, R. (2016). Does Everyone In America Own a Car? Retrieved March 17, 2017, from US State Government: http://photos.state.gov/libraries/cambodia/30486/Publications/everyone_in_america_own_a_car.pdf

Hausch, D. (2008). The Efficiency of Racetrack Betting Markets. New Jersey: World Scientific.

Liley, W. (2009). Magna Cum Laude: How Frank Stronach Became Canada's Best-paid Man. USA: Magna Cum Laude.

Pierce, D. (2012). Real NASCAR: White Lightning, Red Clay, and Big Bill France. USA: University of North Carolina.