Executive Summary - MUST be proficient in English, FOLLOW directions and NOT be repetitive

Project Paper

Executive Summary - MUST be proficient in English, FOLLOW directions and NOT be repetitive 1


Project Paper (Executive Summary) Company

Company name here.

Product

Product name here.

Section 1 – PIC

Include the final version of the PIC here. Adjust heading levels as necessary.

Section 2 – Competitive Market Research Report

Include the report here. Adjust heading levels as necessary.

Section 3 – Product Development Process

Include the following sections of the product development process document here:

  • Product description.

  • Potential-market description.

  • Product elements.

  • Pricing strategies.

  • Channel and distribution strategies.

Adjust heading levels as necessary.

Section 4 – Marketing Plan

Include the marketing plan section of the product development process document here.

Section 5 – Launch Plan

Include the launch plan section of the product development process document here.

References

Include all references here in APA (6th edition) format.



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