Fortune 500 Worst Company: 'Avon Cosmetics Company'

Running head: Fortune 500 Worst Companies 3

Fortune 500 Worst Company: Avon Cosmetics Company

Vernita Julien

American Public University

School of Business, Transportation and Logistics Management

TLMT 310 Business Theory

Professor Emmet Fritch

February 12, 2017

The purpose of this research paper is to evaluate the business environment of a company which is identified as one of the Fortune’s 500 worst companies.

In my brief research I decided on the company, Avon cosmetics. I will be investigating why the company is not successful, and have experience unsuccessful business success.

Avon Products, Fortune 500, Rank: 322. 2014. Total returns: 44.4% YTD: 2015, Return: 26.7%. The cosmetics company rankings have played a major role in the business success over the years. I will be reviewing private and public solutions on the company success, and if in fact it could sustain in today’s global and telecommunication world. I intend to answer the questions, if the polices have improved over the years, and the overall economy of the company, and if the company could have a profitable comeback for success.

In conclusion, by the end of this research, I will be able to reveal how Avon failed, and become amongst the Fortune 500 Worst companies. The research will finally identify the main causes, of the financial structure, business structure, and business policies that affect the overall business successes of the Avon Cosmetics company.

References:

http://money.cnn.com/magazines/fortune/mostadmired/2006/best_worst/