marketing and sales management

Task I – Marketing and Sales Management

The following questions are based on the article Marketing Myopia by Theodore Levitt.

1. Provide a summary in your own words of the main arguments developed by the author in the article. (minimum word count 750 words) (7 marks)

2. Using the industry examples cited by the author explain what the author means by ‘shadow of obsolescence’ (3 marks)

3. According to the author what are the problems of generic industries for which there has appeared to be no competitive substitute, and believed in the beneficial consequences of an expanding population. (Use the example – Petroleum industry - cited by the author to explain this phenomenon, to illustrate your answer.) (5 marks)

Important Points

Plagiarism and Collusion – Plagiarism involves presenting work, excerpts, ideas, or passages of another author without appropriate referencing and attribution. Collusion occurs when two or more students submit work which is so alike in ideas, content, wording, and/or structure that the similarity goes beyond what might have been mere coincidence. Plagiarism and collusion are very serious offenses and any student found copying another student’s work or quoting work from another source without recognizing and disclosing that source will be penalized.

Please do not cut and paste, do not copy.

Your typed (word processed) answers should be submitted on or before 26th February 2017.