Organizational Analysis as a Business Consultant
The first part is the Outline ( Due 5 pm or 17:00 (New York Time), April 8th - along with references
The second part is the Complete Company Analysis Paper ( Due 5 pm or 17:00 hrs (New York Time), April 12 Th - along with references and graphs
Do not need the Graphs Until the Second Part
Use what format you are comfortable with for writing; as long as Intext and References are APA 6 TH Edition (Please Use CITEFAST, it will also show you how to do the intext citation).
Please, Be Thorough and NO PLAGERISM ( I do check with 3 different plagiarism tools). No title page needed.
I am including the overview in another doc that goes to this paper, please make sure you read it.
1-4) (This is not the overview)
Introduction
Dunkin Donuts or Dunkin' Donuts LLC is an iconic coffee and bakers franchised company that has been around for quite a while. Based in Canton, Massachusetts. Dunkin' Donuts LLC operates as a subsidiary of Dunkin Brands Group Inc (Bloomberg, 2017). This company has adjusted its strategy from doughnuts to coffee, to keep up with the coffee house specialty trends. Additionally, Dunkin' Donuts also offers various selections of bakery items, sandwiches, wraps, and hot or cold beverages. Due to the range of products, the company has a menu providing all day breakfast and DD Smart menu. In 2012, Dunkin' Donuts launched an application for payment and gifting for iPhone, iPod touch, and Android smartphones (Wikipedia, 2017). the company offers a DD Perk loyaty card, full acess site ( that gives selections of food and beverages while makin suggestions. Additonally, the company is now offering delevery of its products offered.
In concluding this Dunkin Donuts is paired up with Baskin Robbins, under the parent company Dunkin' Donuts Inc. Which now, allows access to two of the most popular brands under one roof; in the majority of locations. The expansion of products has enabled itself to continue competing with businesses like Starbucks, Tim Hortons, and McDonald. Franchising opportunities with Dunkin' Donuts are available in the United States and operate various stores and international shops. Providing just under 12,000 restaurants in over 40 countries worldwide. Leading to Dunkin' Donuts as one of the largest brands in the coffee industry. In 2012, Dunkin' Donuts launched an application for payment and gifting for iPhone, iPod touch, and Android smartphones
Historical Overview
Founded in 1948 by William Rosenberg with the name Open Kettle, he started the company with one shop in Quincy where he could bake his donuts and supply them to his clients. He came up with the idea while selling donuts and coffee outside of factories and at construction sites. These locations were exteremly popular for donuts and coffee. In 1950, Rosenberg changed its name to Dunkin’ Donuts. The restaurant was successful, and by 1955 Rosenberg started selling franchises of Dunkin' Donuts to others.
Since then, Dunkin’ Donuts acquired a primary competitor called Mister Donut / Doughnut Connection and became Dunkin Brands Inc. (Incorporated), after acquiring Baskin-Robbins. In March of 2006 Dunkin Brands Inc changed its name to Dunkin' Donuts LLC. Dunkin Donuts has a band of loyal followers first, starting in the Northeast, in 1970 it expanding across the United States, includng proceeding into international markets. (Wikipedia, 2017) Even today the band of followers continues to grow.
Slogan, Statement, Mission, Vision, and Guiding Principles
Slogan:
"America Runs on Dunkin"
Company statement:
Everything we do is about you. From chefs who create exciting new flavors, to crew members who know exactly how you want your drink—we prioritize what you need to get you on your way. We strive to keep you at your best, and we remain loyal to you, your tastes and your time. That’s what America runs on.
Mission:
The original mission statement (referred to as the “philosophy”) of Dunkin’ Donuts came straight from the founder:
"Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.”
Vision:
Deliver high-quality food and beverages quickly, affordably and conveniently in a welcoming environment.
Values:
HONESTY-You can always recover from the truth
FAIRNESS-Always do the right thing, especially when it is tough to do
RESPONSIBILITY-Own the outcome whether it's good or bad
TRANSPARENCY-Share your thoughts without hesitation
RESPECT-Give people their dignity and earn others' respect
INTEGRITY-Character shows when no one is looking
HUMILITY-It's about the team. Never lose sight of those who helped along the way or those less fortunate in our communities.
Guiding Principles:
Leadership - Responsibility with passion at every level.
Innovation - Excellence in everything we do. Execution - Ownership, and accountability for results, success, and failure.
Social Stewardship - Demonstration of good corporate citizenship and responsibility to all constituencies.
Fun - Approach every challenge with enthusiasm, energy, and excitement... celebrate every step of the way!”
The stated information above was retrieved from the Dunkin' Donuts company wedsite. ((Dunkin' Donuts, 2017)
4) Porter's Five Forces
https://sites.google.com/site/dellvsapplesarreport/home/porter-s-five-forces-analysis-of-industry-structural-conditions
5) EPEST Analysis of Macro Environment
https://sites.google.com/site/dellvsapplesarreport/home/hook
6) SWOT Analysises
https://www.swotanalysis24.com/6-swot-d?p=2
SWOT DD
SWOT COMPETITORs vs DD
9) Analysis of Company Strategies
http://www.quickmba.com/strategy/levels/
14) Financial
http://financials.morningstar.com/ratios/r.html?t=DNKN
16) 6 Pillars of Diversity
http://www.dunkinbrands.com/responsibility/our-people
