balance scorecard
You and members of your group are consultants reporting to the Board of your chosen organization.
In preparation of your individual scorecards, your group is required to prepare an analysis one of the following private Canadian organizations: Note: no more than 2 groups per organization.
Central City Brewery (Surrey)
There has been significant growth in Canada’s craft breweries since 2010. In British Columbia, we have seen a large concentration of this growth, in the Vancouver area. As competition expands in the Vancouver market, many speculators are wondering how Vancouver breweries will survive in this heated competitive environment. The introduction of a balanced scorecard, to clarify their strategic position and communicate goals throughout the organization, is a recommended tool.
PART 1. Your Group will need to provide the following: “The Corporate Analysis”
A description which includes
the origins of the organization and information about the size of the business, e.g. number of operations/locations, number of countries in which the business operates, number of employees, etc.
a detailed description of the products sold and/or services provided
a detailed description of the customers/market served.
A description of the company’s strategic competitive position and critical success factors.
The perspectives of the balanced scorecard are tied to achieving the mission and goals of the organization:
You will need to define your own mission statement for the organization based on research and what you believe captures the ‘essence’ of the business’s goals and philosophy.
You will need to identify 4 corporate level strategic goals for the company. You can develop these based on research of similar companies, public or private. These are broad corporate goals that chart the future direction of the company and provide strategic direction for your scorecard. While the goal is broad, it should also be targeted; in other words, a strategic goal of ‘growth’ is too broad. An example would be from Six Pints Specialty Beer Co., a.k.a.Molson Coors Canada’s craft beer division:
Driving Future Growth – introduce flavoured products to as many beer lovers as possible.
An introduction of the Balance Scorecard as a performance management tool.
Your group will need to determine BSC pros and cons as a management control tool for evaluating the performance of your organization. In detail, discuss how your group would overcome one of the cons identified as a potential roadblock to your company’s successful implementation of the BSC.
Compare and contrast:
Molson Coors Brewing is a multinational brewing company; in fact, it is the world’s seventh largest brewer by volume and Canada’s second largest brewer*. It’s mainstay product in Canada is Molson Canadian an affordable and widely popular brand. To fend off the struggles facing its core brands, and to lure new consumers who have been drinking other alcoholic beverages, Molson Coors has expanded its portfolio of “craft” and flavoured beers in Canada.
Your compare and contrast should include the following:
Provide an introduction and background to Molson Coors and its expansion into craft beers.
What would Molson Coors ‘craft’ strategy emphasize? What is their vision?
Based on your research create an objective, measure and initiative for Molson’s ‘craft’ division that links to a Molson Coors corporate strategic goal. (explore 2 of the 3 perspectives – learning and growth, internal business or customer).
Compare and contrast your work from (iii) to your teammates individual Balanced Scorecards.
Generally, what are the similarities in BSC’s?
How do they differ?
Provide any other areas of interest
Note – you need to interpret in your own words the company information. A cut and paste from official company documents is not acceptable. You will need to refrain from quoting numerous sources.
**United States Security and Exchange Commission, Annual report 2013; https://www.sec.gov/Archives/edgar/data/24545/000002454514000004/tap2013123110-k.htm
