2 responses - 364

RESPOND TO STUDENT #1

Must use In text citation

(it is ok to challenge the student or ask a question to make them think or open for further discussion)

DISCUSSION #2

In the planning phase, managers create a detailed action plan aimed at the organizational goals. Strategic management, or what you will learn as strategizing, is what an organization will do or not do to achieve the goals and objectives that lead to meeting the stated mission and vision. Using the vision, mission, and SWOT analysis from learning activity 1, complete the following:

Create three long term goals and objectives (3 each) for the business (2 years forward);
Create three medium term (operational) goals and objectives (3 each) for the business (usually accomplished within the year);
Create three short term (day, week, month) goals and objectives (3 each)for the business; and
Create at least three contingency goals in the event that the current strategy would fail

Student 1: Antoinette Dru

Create three long term goals and objectives (3 each) for the business (2 years forward);

(1) Make LLB a global brand.

(2) Expand a branch of LLB in another location.

(3) Have products that are top-quality, unique, stylish, but affordable to lower, middle and upper classes.

•Create three medium term (operational) goals and objectives (3 each) for the business (usually accomplished within the year);

(1) Improve sales by 25% every quarter.

(2) Manufacture product using lower cost method, thereby reducing product prices. Put slow moving products on sale.

(3) Expand sales of product through other retail companies, i.e. Amazon.com, Nordstrom, Famous Footwear, etc..

•Create three short term (day, week, month) goals and objectives (3 each)for the business; and

(1) Establish LLB in the Internet. Create an LLB website and other corresponding media accounts.

(2) Identify ways to lower the cost of manufacturing. Test and experiment the new sources. Ensure new products adhere to LLB’s vision and mission.

(3) Expand LLB’s marketing strategies. Identify merchandises that will draw specific group of customers, and tailor advertisement methods to those target markets. Hire a new PR if necessary.

•Create at least three contingency goals in the event that the current strategy would fail.

(1) Make LLB products more known and available in the U.S.

(2) Cut down on internal expenses and decrease product prices.

(3) Continue with the establishment of an LLB presence in the World Wide Web