BUS 599 - Week 2 DQ

Week 2_Discussion BUS 599_Strategic Management

"Growing Honest Tea" Please respond to the following:

• Review the following documents:

• • Honest Tea’s business plan for 1999 (PDF). (See Attached File)

• • A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas’ business plan (PDF). (See Attached File)

• Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.