BUS 599 - Week 2 DQ

SWOT A n Given th e Tea’s pri m Strength s  I n ex  M ne pu  L e m to  P e x  P H  C m Weakne s  I n  N as  R at  M nalysis: Hone e Honest Tea mary approac s nfrastructure s xperiences S Market brandi n ews media le ublic relation s eader in soci a movements; S o company’s i roduct is bra n xperience us i roprietary pr o HACCP and C Company’s cu management o sses nitial costly pr Not as well-fin a s competitio n Relies on opp o ttention and p Management t BUS 5 9 st Tea Business Pl a h to execute strengthenin g ales manage ng through c e ading to well s firm ally responsi b ocial Respo n dentity nded as a he a ing actual te a oduction pro c Circle U certifi c lture is susta i of Honest Te a oduct develo p anced or as w n ortunistic wa y promote trial o team is one l e 99 – Stra t an for 1999, t h a strategy fo r g by hiring rs elebrities and recognized ble business nsibility is cen t althy cultural a leaves cess to meet cations ined through t a’s founders pment phase well-establish ys to gain pu b of the produc t evel deep tegic Man he following S r growth. tral the Oppor t        ed blic t Threat s       agement SWOT analys tunities Explosive g r tea and bot t The emerg e States The natural Creatives: l a diet soda dr Distribution over 900 ou Popularity i n retail accou n Numerous n represent p r Midwest, W e Tea is the w beverage s Unforeseen brand TeJava Malibu Tea z The Republ i Tazo Other entra n category of beverage b u sis is made to rowth in Rea d tled water ma ence of tea c u foods boom & arge market o inkers to 10 super m tlets, East C o n a variety of f nts, North Ea natural food b roduct for the est Coast an d world’s secon d health-relat e z ic of Tea nts into the n e natural & aut h usiness determine H dy-to-Drink ( R arkets ulture in the U & rise of Cult u of health-con s market chains oast food service a st Coast brokers to East Coast, d the South d most popul a ed issue migh t ew beverage hentic tea onest RTD) United ural scious with and ar t hurt