Business Plan

Business Plan 1 Enliven Architecture institution Samaher Bakhsh 1120069 Remaz Basrawi 1110138 2 Table of Contents I. Executive Summary II. Section One: The Business o Description of Business o Company Profile o Company ownership o Company Background o Products/Services o Market Analysis o Marketing Plan o Location o Competition o Management and Operations o Personnel o Application and Effect of Loan or Investment III. Section Two: Financial Data o Projected Financial Statements • Income Statements • Cash Flow Statements • Balance Sheets 3 • Assumptions to Projected Financial Statements o Break Even Analysis o Sources and Uses of Funds IV. Section Three: Supporting Documents Historical financial statements, o tax returns, resumes, reference letters, personal financial statements, o facilities diagrams, letters of intent, purchase orders, contracts, etc. V. References 4 List of figures Figure 1. Potential client percentage. ................................ ................................ ................................ ................................ ........ 2 Figure 2. Beautat business park's location ................................ ................................ ................................ ............................... 2 Figure 3. Building's surroundings. ................................ ................................ ................................ ................................ ............. 2 5 I. Executive Summary The Enliven Architecture Intuition will be located in an office building placed along Al -Malik road, Jeddah city, Saudi Arabia. It is managed by the two architects Remaz Basrawi and Samaher Bakhsh which focus es on two main types ; architecture and environmental design with full services including the execution phases through partnerships with other firms. Also, the type of projects varying from single family homes to multi -family housing, affor dable housing, and commercial buildings . II. Section One: The Business A) Description of Business 1.Company Profile: Enliven architecture institution is a collective of architects, designers and inspired thinkers dedicated to improve the human experience . Our vision is to design a sustainable building that have a low negative impact on the environment. We target home owners, developers, and contractors. 2.Company Ownership: Business Partners: Samaher Bakhsh 6 Remaz Basrawi It start -up company that will operate in the upcoming year of 2018 by the t wo architect Samaher Bakhsh and Remaz Basrawi . The architects studied and graduated from Dar Al -Hekma University; they practiced the p rofession for long time until they reach the high level of qualification to have the Saudi licensed from The Saudi Council of Engineer. The firm will practice the passion of producing areas that would admit the clients to enjoy the experience of accommodating environmentally welcoming atmosphere. 3.Company Background: The architectural fi rm will take a place in an office building located along Al -Malik road, Jeddah city, Saudi Arabia . It is a multi -disci plinary firm that focus on two main cat egories; architecture and environmental design. Our firm will provide full services including the execution phases through partnerships with different firms. It will be successful firm because it focusses on green design that not only helps cut down on emissions released into the ozone but also helps in reducing energy, water, and HVAC costs. It also categorized in improving the envi ronment, economy and social. The studies qualified the architects to run this business by being trained to find and provide sustainable solutions for the exiting problems. 7 B) Products/ Services The firm will provide: - Environmental Studies and researches - Architectural Drawing which include plans, sections, and elevations - Construction Drawing which include the electrical, plumbing, and mechanical - Project management The provided services are applicable to different type of projects ranging from single family homes to multi -family housing, affor dable housing, and commercial buildings. The firm has a special and unique feature which is considering th e sustainability in designing the buildings for the clients. Sustainability improve the quality of human experience with the built structure. Moreover, there are two type of sustainable approaches; active and passive. Each type varied in their costs. Even though sustainability could be expensive, it will save money in the future. A ccording to the features that are providing, the firm will stand out and take a unique position among other firms. C) Market Analysis Through the study of the architectural market in Jeddah City , “there is a strong demand for housing in the city, both at the high -end luxury side of the market, and in the affordable sphere; 20% of housing demand to 2025 will be in the high -income range, 3 0% in the middle income and 50% affordable. This demand pressure is expected to drive an annual need for over 43,000 units, growing to 58,000 by 2025.

Similarly, s ignificant investment is being made in commercial space, whether offices, retail or hotels, 8 as part of the large scale urban renewal the city is undergoing. A stated mission of the city is to cater to religious tourism, and the extensive expansion of hotel and retail space underlines this aim. ” (Design and consultancy for natural and built assests , 2015) Th erefore, the firm will m eet the market need s; the study shows lack attention toward sustainability and green building design approach. Therefore, the firm will fill this gab by meeting the business needs while keeping up with the new technology and introducing new sustainable sol utions to the market. The firm will offer its service to home owners who a re looking to find design for their future houses, as well as developers and contractors in the domestic and int ernational markets. Although it is are going to provide the services to a relatively broad sc ope of customers, the target market is affordable housing, renovation and commercial buildings. Potential clients for the firm’s market is broken down into three categories (Figure 1) : home owners, developers, and co ntractors. Home owners are the largest group based on population and this will be emphasized in all of the firm's marketing and promotional efforts. Targeting the remaining three groups will be dependent upon establishing meaningful relationships, and resp onding and qualifying for request for proposals. Home owners 55% Develo pers 24% Contra ctors 21% Figure 1. Potential client percentage. 9 D) Marketing Plan Marketing our firm is very important to help in increasing business and being well known among the society . The market will consider our price as it will be a bit less than the other companies to get attention from customers. Once the trust of clients has been gained, the growth and development of the business has been accomplished with a perfect standing of the company i n the market. Only then, the price can be increased with competing price to the market. Some examples that will help the firm to be famed is by doing: 1. Export our design as portable, and shareable objects: - Design portfolio having our design philosophy, company produces, so that whenever we meet a potential client, we can offer them a small sample of what makes our firm so great. In digital and printable format and make our information clear and easy to under stand. ( Website and Social Media) 2. Follow up: - Having a business cards on hand while visiting networking events. ( Advertising, Brochures) 3. Organize an open lecture series at our firm: - Organize an open lecture series to invite anyone in our office which provide an opportunity to introduce our firm to a new audience. 10 E) Location Located in AL -Shati District, Beautat Business Park, King Abdul Aziz Road, Jeddah City, Saudi Arabia (Figure 2). The office will be situated on the prestigious business strip on King's Road which is commonly known as the most important business avenue in Jeddah. The loc ation is surrounded by multiple co mmercial and office buildings (Figure 3). The Beautat business park’s design respect its context and show some aspects of sust ainability. It will present to the client what the firm is standing for through their experience within the business park. Figure 2. Beautat business park's location Figure 3. Building's surroundings. 11 F) Competition The architectural firm compete by having good quality of designing and considering different sustainable approaches that would profit the clients on the long period. These approaches forms variety of designs and proposals that would facilitate different desig n solutions to allow the customers having a friendly, energy effective, and cost efficient designs for environment. List of companies: 1. Solaiman Abdullah Elkhereiji Consultants (SAK) Company description and strength : The company includes a team of Architects and Engineers who are involved in all stages of projects of various natures from inception to completion. Their aim is to design innovative, sustainable, functional an d economical built environments (About Us: SAK Consultants, 2017) . 2. AFM Consultant Company description and strength : They focus on creating quality and cost -effective services for a wide range of projects. Their senior staff are well aware of international standards and codes as well as local regulation. They seek to provide regional architectural solutions that serve bo th projects and their contextual surrounding (About Us: Abdulfatah Mo'men Consultant, 2017) . 3. Laceco Architect s and Engineers Company description and strength : They focus on designing esthetically refined, contextually distinctive, functional, sustainable, and cost efficient buildings and development. The services that they provide includes, architecture, master planning, engineering, environmental studies and ma nagement (About Us: Laceco Architects and Engineers, 2017) . 12 4. Amsad Architectural institution Company description and strength : Their services include architecture, landscape architecture, planning, environmental design , and interior design that produces innovative, sustainable iconic buildings and urban environments. (About Us: Amsad Architectural Institution , 2017) 5. Omrania architecture office Company description and strength : Their design is described as both practical and idealistic endeavor. They services includes architecture, engineering, interiors, landscape, and urban design. Their aim is to solve everyday problems and explore new possibilities. They work with their clients to create built environments that are functional, livable, contextual, and sustainable . (About Us: Omrania Architecture office, 2017) All the companies mentioned above are successful in the field based on their experience, the number of the project they worked in and the awards they won. However, the Laceco Architecture and Engineers firm is the biggest competitor because they focused on doing environmental researches that help them innovate sustainable strategies. Also, they are concerned in producing cost - efficient esthetically refined design ed building which will encourage the clients to be sustainable. G) Management and Operations 1. Meeting the client 2. Analyzing and studying the client’s requirements considering sustainable 3. Finding the suitable solution for the client 13 4. Beginning with diagram phase of the project 5. Meeting the client to argue the proposals 6. Approving the proposal 7. Starting with architectural drawing 8. Then construction drawing (plumping, electrical, and mechanical) H) Personnel - Employs that will be hired in our firm are required at least to have bachelor degree in the major and the position they are working in . Also, they have to have experience at least three years so that will improve and help in developing the firm faster. - An opportunity the firm will offer is to allow graduated students to have an internship and work in the future if they were qualified. - Busines s Structure: 1. Project manager 2. Architects 3. Admin and HR Manager 4. Marketing and Sales Executive 5. Accountant 6. Customer Care Executive / Front Desk Officer 14 Table of Personnel Salaries and benefits : I) Application and Effect of Loan or Investment The firm plan will be introduced to several well -known companies to invest in it. Salaries and benefits quantity Basic salary Annual salary Other benefits Total Project manager 2 15,000 360 ,000 50,000 410 ,000 Architect 3 7,000 252 ,000 25,000 277 ,000 Admin& HR Manager 1 5,000 60,000 10,000 70,000 Marketing & Sales 1 5,000 60,000 10,000 70,000 Accountants 1 5,000 60,000 10,000 70,000 Customer care 1 3,000 36,000 8,000 44,000 Total 9 40,000 828,000 113,000 941,000 15 References About Us: Abdulfatah Mo'men Consultant . (2017, March 23). Retrieved from Abdulfatah Mo'men Consultant web site : http://www.afm -consultants.com/ About Us: Amsad Architectural Institution . (2017, March 23). Retrieved from Amsad architectural Institution Website : http://amsad.com/ About Us: Laceco Architects and Engineers . (2017, March 23). Retrieved from Laceco Architects and Engineers Website: http://www.laceco.net/ About Us: Omrania Architecture office . (2017, Marc h 23). Retrieved from Omrania Architecture office website: https://omrania.com/ About Us: SAK Consultants . (2017, March 23). Retrieved from SAK Consultants Web site: http://sak - consult.com/introduction.php Design and consultancy for natural and built asses ts . (2015). Global City Focus: Jeddah , 3 -5. Soft ware, P.A . (n.d.) . Architecture Firm Business Plan. A Sample Architectural Firm Business Plan Template . (n.d.).