Week Two Online Discussion " Strategic Management"
SWOT Analysis: Honest Tea
Given the Honest Tea Business Plan for 1999, the following SWOT analysis is made to determine Honest Tea’s primary approach to execute a strategy for growth.
Strengths
experiences Sales managers
news media leading to well recognized public relations firm
movements; Social Responsibility is central to company’s identity
experience using actual tea leaves
HACCP and Circle U certifications
management of Honest Tea’s founders | Opportunities
tea and bottled water markets
States
Creatives: large market of health-conscious diet soda drinkers
over 900 outlets, East Coast
retail accounts, North East Coast
represent product for the East Coast, Midwest, West Coast and the South
beverage |
Weaknesses
as competition
attention and promote trial of the product
| Threats
brand
category of natural & authentic tea beverage business |