BUS 599 Week 3_Assignment 1

BUS 599 Week 3_Assignment 1

Activities (Required / Graded)

• Assignment 1: Company Description and SWOT Analysis (100 points)

• Discussion: Don’t Miss the Mark (20 points)

  • Watch the following videos:

    • “Small Business Success Story: Heart Juice Heart-Healthy Beverage”
      (3 min 12 s) located at https://www.youtube.com/watch?v=lYX04wiMYmQ.

    • “Non-alcoholic drinks-Iran-10-02-2011” (5 min 53 s) located at https://www.youtube.com/watch?v=0-4ivPwMDCE.

There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response