discussion
O’Keefe, Persuasion: Theory and Research, Third Edition
Chapter 5: Cognitive Dissonance theory Name: __________________________________
Discussion Questions:
Imagine that you are in charge of creating a campaign that will increase the number of students and employees on your campus that get the flu vaccine each year. How could you potentially use cognitive dissonance theory to inform your campaign?
In thinking about the potential for it to backfire when you attempt to persuade some using the hypocrisy induction technique, are there any strategies you can think of that might reduce the potential for your efforts to backfire?
Can you think of any other potential applications for counter-attitudinal interventions?
Given the fact that the low-low price strategy does not always produce long-term results, if you were in charge of getting people to try a new product, what type of strategy would you use? Why?
