Essay

1，You will submit one individual essay of 3000 words (excluding references, tables). Students choose one of three essay titles. (Harvard Format)

2，Marking criteria for the assessed individual essay is in another excel document

3, Individual essay questions (75% of overall course mark)!!

TOPICS: (CHOOSE ONE OF THIS THREE)

1. Critically assess the resource-based, industry-based and institution-based perspectives, and examine their relevance in relation to internationalisation strategies undertaken by multi-national enterprises (MNEs).

2. Critically analyze the socio-economic impact that global value chains (GVCs) have on suppliers in emerging markets. Discuss with reference to relevant empirical examples.

3. Imagine a UK-based MNE is developing strategic plans to enter an emerging market (you can select any emerging market you want).

Critically evaluate potential market entry strategies and discuss the advantages and disadvantages of each strategy, taking into account differences (institutional, cultural etc.) between home and host markets. Please refer to at least three different market entry strategies in your answers.