for Dr.Loizeaux only

Class,

The balanced scorecard has four categories/quadrants, named as Perspectives, which are:

• Shareholder Value/Financial Perspective

• Customer Value Perspective

• Process or Internal Operations Perspective

• Learning and Growth (Employee) Perspective

So, the assignment asks you to define three strategic objectives, measures and quantified targets underneath each of these four Perspective categories. Things such as market share and the others listed in the syllabus are some ideas to spur your thinking. Here are some other specific thoughts that might help:

In the customer area, maybe you have a strategic objective to increase market share. The measure would be your market share percentage. The target would be what percentage you'd like to achieve by the end of the performance period (e.g., 3%, 5%, 10% whatever you think is appropriate).
In the learning area, maybe the objective might be an employee satisfaction result, measured by a questionnaire result, and the target could be the actual satisfaction figure (e.g., 95%).
The targets don't have to be percentages, it could be a dollar figure, for example, such as in the Finance area of the scorecard (e.g., a certain revenue dollar figure for the year).

This separate Balanced Scorecard chart can be included in your Word document as a table, or in a separate Excel workbook. It’s your choice.
I hope this helps. 

Thanks,

Bruce