Due today, small work with big reward
Group Assignment – Group Presentation (20 points)
See Blackboard for a detailed schedule and grading detail for the project, both written and oral rubric.
Topic for the presentation: Find a company of interest and identify a need or a tangible product that will assist in the company’s production, increase exposure and potentially create an additional revenue stream.
Sub-topics to include in your report/presentation: (Reference Chapter 15 in your textbook – pages 391-430)
Brief history of the company (name, type, industry, customer base, year founded, other key factors that clarify the role of this organization)
Statement of the Problem. Briefly review the situation at hand, establish a need for action, and explain how things could be better. In unsolicited proposals, convince readers that a problem or an opportunity exists.
Solution. Briefly describe the change your group proposes, highlighting your key selling points and their benefits to show how your proposal will solve the reader’s problem.
Scope. State the boundaries of the proposal – what you will and will not do.
Facts and Evidence. Give complete detail of the proposed solution and anticipated results.
Proposed approach. Describe your concept, product, or service. Stress reader benefits and emphasize any advantages you have over your competitors.
Work Plan. Describe how you will accomplish what must be done. Explain the steps you’ll take, their timing, the methods or resources you’ll use, and the person(s) responsible. State when work will begin, how it will be divided into stages, when you’ll finish, and whether follow-up will be needed.
Costs. Prove that your costs are realistic – break them down so that readers can see the costs of labor, materials, transportation, travel, training, and other categories.
Recommendations for company/corporations to incorporate your idea into their product line.
Close. Summarize key points, emphasize benefits and advantages of your proposed solution, and ask for a decision from the reader.
Formal Written Report
Written Assignment: Each group will write a 15-20 page professional report to include the sub-topics listed above.
The written report should be constructed in a formal, third-person writing style (i.e. professional language, no contractions, no personal pronouns, no personal references to the group or group processes), include appropriate formatting, headings, margins, and in-text citations. Use MLA format style.
Contents of the Report:
Cover Page
Letter of Transmittal
Table of Contents
Executive Summary
Full Proposal Report (See content listed above)
Appendix
Work Cited
The written report must be submitted, in class, in a professional binder and online (Blackboard) on the link provided in Blackboard. The proposal report will be vetted through SafeAssign.
The written document MUST contain, at a minimum, 7 sources. The sources can come from websites, scholarly articles, journals, surveys, etc. Only 3 of the 7 sources can be internet based sources for your research proposal.
Grading:
This group presentation is a compilation of all the aspects of good business communication. It should be positive, clear, and concise with excellent delivery, grammar, and form. The quality of the group’s written work and the visuals should demonstrate the combined talents and skills of your group. As a group you need to edit, recreate, edit, and recreate again! Work as a group to make this a powerful and persuasive proposal to entertain your audience.
Groups will be evaluated on the following:
Total group involvement in the final written proposal;
Coherence and clarity of the written presentation;
Adaptation of business communication concepts in the written report;
Creativity of the approach to the report, use of visuals, etc.;
Grades and ratings given on the group peer evaluations;
**The instructor reserves the right to take the peer evaluations into considerations as a part of the final grade for each member of the group. It is possible that each person in the group will NOT receive the same grade. The instructor will not share this information with the entire group. Your grade is a direct reflection of your contribution to the overall success (or failure) of this project. With that being said, practice the qualities of being an effective team and create an environment of open and honest communication. Your grade depends on it**
