FOR NJOSH ONLY

These are the questions; I will attach power points files to help you answer the questions in your own words. Please, don’t use references.

1. Please explain in laymen’s terms: TBL, VLC.

2. Should companies treat customers differently when they bring different "values" or profits to companies? In other words, low VLC customers deserve less than high VLC customers. Defend your position using class materials and with your own examples.

3. Recall your most recent big (>$500) purchase. What was it? What made you choose that particular product and what buying process did you go through? Please identify order qualifiers and order winners. Did you also experience an order loser as well when someone or something just turned you off?

4. What information do you need to calculate a CSUSB student’s VLC for Amazon while he/she is in school?

5. Explain in your own words McDonald’s operations strategy as you see it from a customer’s perspective.