Baidu Porter’s Five Forces & Conclusion / Recommendations / Company prospects going forward?

Project Analysis:

The term project includes a deep dive into one of the selected companies. The report should cover the following topics. The written report should encompass up to 8 pages, single spaced, plus an appendix/ works cited. Please note that the cover page and the appendix/works cited doesn’t count against the maximum page requirement.

Written Report Topic/Grade Breakdown and Expectations:

1. Cover page with students first and last names in alphabetical order (1 point)

2. Formatting standard font size (Times New Roman no larger than 12 font), single space plus appendix/works cited at end of report (1 point)

3. Discussion of Company Overview and History - financial metrics (EBITDA, revenue, net income, earnings per share, market capitalization) employees, size, scope (business lines that the company operates in), and a brief history. (5 points) (no more than 1 page)

4. Company’s Strategy (Porter’s Five Forces, and Competitive Strategy) (5 points) (no more than 1 page)

5. How is the organization using IS? (up to two pages) (10 points)

6. IT / IS Analysis - Relate discussion to topics covered in IS 4410 course: i.e. five component model, database processing, social media information systems, the cloud, processes, organizations, and information systems, business systems intelligence, information systems security, information systems management, and information systems development (up to two pages) (10 points)

7. Conclusion / Recommendations / Company prospects going forward (15 points) (up to two pages)

8. Appendix / Works cited – appropriate graphs, illustrations, etc. (3 points)

Total Points: 50 points

Presentation in class on findings from report.

10 to 15 minutes, plus 5 minutes for questions.