350 Word Synopsis

External Forces	Strength	Weakness	Opportunity	Threat	Trend
Legal and Regulatory	Strong respect for legal entities concerning the company and this new division.	Regulations on the foreign market may be difficult to combat.	Take advantage of regulations to implement new software and division into various markets.	Any patents that companies already own concerning technology developed by us.	IBM follows the laws and regulations set up by the government.
Global	IBM is well established in countries outside the U.S.	May not be able be profitable in more poor countries.	Countries outside the U.S. are eager for youth to learn technology	Foreign technology companies reproducing products for their own people.	Countries eagerness for technology advancement should open the door for sales.
Economic	Rise in the economy should give people more inclination to purchase goods.	So much technology is free through apps and such that people may not pay for knowledge.	Take advantage of the better economy during holidays when customers are willing to pay more.	If the economy took a turn for the worse again, it could affect sales.	The economy has improved over the last couple years and should continue to do so.
Technological	Software team is at the top of the industry.	Software may already seem “too difficult” by older community.	Schools using up to date technology in classes could lead to software implementation.	Smart devices making computer software obsolete.	Technology is constantly improving and this generation wants it.
Innovation	Developing technology to cater to anyone in the family.	Innovating quicker than the public has time to react.	People want advancement in technology and this division is willing to innovate that on their level.	Foreign or domestic innovation rising at a quicker pace than the company.	Innovation will continue to rise, especially on the technological level.
Social	Division is focused on the family unit and connecting those families to technology and each other.	May not be able to attract those in a “lower” social class.	More socially acceptable and normal to be equipped with technology today than ever. We can advance that in all circles.	More acceptable and “cool” innovators like Apple may influence the younger demographic.	Most social circles depend on their technology every day.
Environmental	The environment is focused on the new technological advancements that are produced.	The environment is saturated with many technology companies competing for superiority.	Opportunity to take a lead with new mentality toward supply chain.	Rival companies being more popular.	The environment will be engaged in a through way.
Competitive Analysis	IBM is an established threat to competitors in name and reputation.	Companies will seek to reproduce software and other services from the division.	Focus on the loyalty of repeat customers.	Companies such as Apple will aim there production at similar demographics.	Technology competition will constantly intensify.

Internal Forces	Strength	Weakness	Opportunity	Threat	Trend
Strategy	Targeting the whole family unit.	Too broad of a focus.	Reaching kids eager to learn and adults wanting to use technology for their own gain.	Families may not feel the need to learn technology.	Strategy is always being reinvented and reproduced for any new products or services.
Structures	Strong production and marketing structure in the past and can still be implemented.	May not have the experience to structure around this new division.	Good chance to learn and adapt new ways of structuring the division.		IBM has a stable structure of conducting business.
Processes and Systems	New Supply chain methods increasing customer satisfaction		Opportunity to bridge customer relations with new system of supply chain.
Resources	IBM has many resources both global and domestic as well as funding.	A lot of younger tech graduates may want to work for more popular companies.	Make the work environment more enticing to attract better employees.	The appeal of more popular companies may lure better employees away.	IBM is solidified in its place in the technology world.
Goals	The division’s dedication to reaching the whole family.	May be difficult to branch to every member of the family.	Reaching a wider market of families not just domestically but internationally.	Focusing on the family may threaten focus on a single demographic.	Goal setting is a constant focus for new divisions.
Strategic Capabilities	Strong marketing campaign for the family unit.	Has become less well known in the technology field in the household community compared to other businesses.	Using abundance of resources to make the division a household name.	Rival marketing strategies from more popular companies can overshadow.	Smart employees come up with great strategic ideas.
Culture	Innovation for the family brings a joy to the division staff. They get to make a difference for families.	Companies like Apple have a more “fun” environment reputation than IBM.	Create a more attractive culture in order to bring in more qualified employees.	If employees are not pleased, they could leave to pursue other positions at rival businesses.	Employee culture is always being improved on.
Technologies	IBM has a history of technological advancement that will now be geared toward the family.	Never focused technology on this sort of demographic.	New software programs can be created to focus on the new division of family.	Employees’ lack of knowledge concerning technology designed for family could be countered by other companies.	Technology is constantly being adapted and improved upon.
Innovations	Young intelligent staff coming up with new ways to develop the division.	Never focused on this side of development before.	Developing new products and services targeted at families eager to learn.	Other companies innovating at a quicker rate.	Innovation is a staple for IBM.
Intellectual Property	New division means new inventions and developments.	Patents may not come fast enough before others reproduce.	Software or services in division could benefit from a patent.	Other companies could reproduce in a better way and gain their own patent.	IBM will continue to lead in the development of intellectual properties.
Leadership	Leadership team is taking from experienced management figures from other divisions to collaborate.	Old way of thinking may be obsolete.	Chance for new management to step in with better skills for the public.	If a manager/leader stepped down during production it could disrupt the team.	Leadership team is well established and experienced.