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BMAN64002 Marketing Issues in International Business
Individual Assignment (50%) – Marking Form (2016/17)
Student ID: Brand/Country:
Overall mark:
| Structure and overall presentation (35%) | Poor Excellent | |||||||||
| Overall quality and appropriateness of structure | | | | | | | | | | |
| Logical flow of ideas and arguments | | | | | | | | | | |
| Language, grammar and writing style | | | | | | | | | | |
| Parsimony, brevity and focus | | | | | | | | | | |
| Appropriate use of visual aids (figures, tables) | | | | | | | | | | |
| Appropriate use of numbers and facts | | | | | | | | | | |
| Correct referencing | | | | | | | | | | |
| Depth of Research (15%) | Poor Excellent | |||||||||
| Quality and number of sources used | | | | | | | | | | |
| Appropriateness of the analytical tools | | | | | | | | | | |
| Depth and detail of analysis | | | | | | | | | | |
| Content quality – sufficient detail, real world relevance (50%) | Poor Excellent | |||||||||
| Originality of company/brand/market choice | | | | | | | | | | |
| Introduction, company and brand description | | | | | | | | | | |
| Situational analysis of the intended market | | | | | | | | | | |
| Marketing mix: Product strategy | | | | | | | | | | |
| Marketing mix: Pricing strategy | | | | | | | | | | |
| Marketing mix: Promotion strategy | | | | | | | | | | |
| Marketing mix: Distribution strategy | | | | | | | | | | |
| Discussion of future plans/expectations | | | | | | | | | | |
| Application of relevant concepts/theories | | | | | | | | | | |
| Insight and creativity | | | | | | | | | | |
| What could be improved |
| Any additional comments |
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