Final Paper

Strategic Plan Part One: New Product or Service

Introduction

At Johnsons and Johnsons Medical Supply Company, there is a high social responsibility for the products that promote environmental sustainability. This is achieved through proper design and development of the products and excellent customer service that leads to the success of the organization. The company recently introduced a new division and a new product, an innovative contact lens with the current technology. The paper herein outlines the importance of innovation through the development of the new product and how the new division mission, vision and guiding principle comply with those of the company.

The New Product

The new product is a contact lens that can be worn indeterminately. The contact lens is capable of changing colors for different color effects (Meadows, 2016). It allows the user to modify the colors of their eyes and make elusive looks. It can be worn for any occasion, whether at work, work, to Halloween parties among others. The contact lenses are available in Plano and prescriptions form. Plano color contact lenses are designed for cosmetic purposes to modify the eye color. The prescription contact lenses enhance the color of the eye as well as solve the problems of short-sightedness and long-sightedness. The colors of the contact lenses come in three tints namely visibility tint, dark tint and enhancement tint. The eye care practitioners at the new division provide help to the customers to find a suitable color contact that meets the requirements and desires of the customers.

The New Division

The new division of the company, ACUVUE® contact lenses is dedicated to transforming the vision of the entire world. The group thrives on creating awareness about the importance of the contact lenses and caring for the eyes (Johnsons and Johnson’s, 2000). It also aims at promoting the best decisions for vision correction. The division traces its origin to the former frontier contact lenses. The department consists of 20 employees, all who are well trained as eye care practitioners and related fields. All the staff at this division will serve the company according to the policies put forward by the group and will work toward achieving the missions and visions of the division. The department will promote massive changes in the contact lenses through innovation that will improve the experience of the patients and improve their image. The company has always believed in the innovation of products. Through this division, the company will continue to perform research on the innovative strategies to further improve the contact lens as well as the development of new products and services.

Innovative Mission Statement for the New Division

The vision of the new department is to provide healthy vision to all the customers, anywhere, any day. The mission is to give the customers a quality, customer experience and to develop the company through innovation. The division also aims at making the company the world leading inventor and producer of quality contact lenses. The mission and the vision of the unit set the standards for the company through the innovative contact lenses. The company is developed with a distinctive vision and zeal for creating more innovative products including the color contact lenses. The wellness and prevention measures also add to the mission of the division of encouraging people's health (Johnsons and Johnson's, 2000).

Customer Needs and Competitive Advantage

In the economy today, especially with the dynamic nature of business in the world, each division in any company should set the company at a higher rank in the industry. Attaining a competitive advantage requires an extensive exploration, strategic planning and an interest in marketing (Rothaermel, 2016). At Johnsons and Johnsons, the new division is determined by knowing the patients at a personal level. For instance, the personnel in this department asks the patients personal questions regarding their hobbies, favorite colors, tastes and preferences, sense of style among others. The unit is also determined by knowing which aspects of the contact lens should be improved, which ones are favorable to the customers and what could be changed in the products. The division also discovers the demographic details through interaction with the customers through surveys and their information.

The section also examines the strength of the organization to find out which sectors needs improvement to develop a competitive advantage over other companies producing the same product in the industry. The survey includes analysis of questions such as why customers buy from Johnsons and Johnsons (Johnsons and Johnson's, 2000). These evaluations are useful in understanding the value and quality of service and products offered to the customers. Basing on the responses, the division develops strategies of improving the product to gain the competitive advantage. Finally, the group also ensures the products are unique and not available in any other contact lens manufacturing companies. This way, the division contributes to increasing the competitive advantage of the enterprise.

Vision, And Value for the New Division

The vision, principles, and values of the group follow suit as those of Johnsons and Johnsons. The company ensures a mutual understanding of its practices, the target customers, and the position of the organization in the market. The new division is all about producing quality vision at an affordable price. The purpose of the section is to ensure quality and innovative products at reasonable prices continually now and onward into the future.

New Unit Alignment with Company’s Mission and Vision

The mission, vision, and value of the new division lineup to those of Johnsons and Johnsons company. The vision has an enduring aim just like that of the company of providing quality vision care for life (Johnsons and Johnson's, 2000). Likewise, the mission also has an enduring objective of giving back to the society, customers, and culture. The primary values for the new division are "compassion for quality vision care" and "morality, reliance, and honesty." Johnson's and Johnson's values of giving quality service and superiority have a mission of nurturing great connections with the patients. The mission, vision and the values of the new division are created in line with Johnsons and Johnson's mission and vision. The department has embraced similar principles.

Division's Strategic Direction based on Values, Vision and Mission

The mission, vision, and values of ACUVUE contact lens department evidently guide its direction. Regarding the task of the unit, the new products meet the requirement of the company's mission of providing quality and innovative products (Johnson & Johnson Medical Limited, 2015). It also leads the division in ensuring an affordable production cost that enables Johnsons and Johnsons to sell the contact lenses at a relatively low price. The vision of the new section requires the company should be the leading contact lens producer offering high-quality products at a fair price. This vision leads the new group to accomplishment because it is only through creativity and flawlessness that the company can achieve this goal. The values on the other hand guide the eye care practitioners to stay focused on the achievement of the objectives aligned with the mission and the vision of the new division.

Guiding Values

The governing standards of Johnsons and Johnson's new division are the pressures within the company. These rules are written in the company's code of ethics, social responsibility and company's culture to all the employees (Johnson & Johnson Medical Limited, 2015). The guiding values include:

Safety: Johnsons and Johnsons prioritize safety in all its operations.
Integrity: Johnsons and Johnsons do our business with fairness and truthfulness.
Dedication: Johnsons and Johnsons thrive to meet the customers' expectations as well as those of stakeholders.
Commitment: Johnsons and Johnsons go by the promises made.
Diversity: Johnsons and Johnsons acknowledge the difference in culture and treat everyone equally.
Intensity: Johnsons and Johnsons We set inspiring goals and strive to meet them through creativity and teamwork.
Outreach: Johnsons and Johnsons improve the quality of life through direction.
Communication: Johnsons and Johnsons share information with employees, stakeholders, and customers.
Stewardship: Johnsons and Johnsons take pride in protecting the environment through safe dispose of the wastes.

Culture

The culture of the company delivers the information on how Johnsons and Johnsons identify their impacts to the workforce and customers (Willis, 2016). The company performs its businesses ethically and complies with all the governmental and environmental regulations. Johnsons and Johnsons continue to endorse a vibrant ethical culture in the society and the company as well. The cultural diversity in the business is used in the serving the customers from similar cultures. The company improves its operations, employees, communities and the company's culture daily. Johnsons and Johnsons are motivated in solving the problems related to vision and meeting the social, economic and environmental requirements of the future.

Social Responsibility and Ethics

Ethics and Social Responsibility are crucial to any institution entering the market or developing a new division (Willis, 2016). The new division at Johnsons and Johnsons functions according to its values and ethics and with the guiding principles that are followed keenly by all the employees. The employees highly respect the needs of the customers by offering quality and timely service and generating a culture that accentuates support and harmony. The employees in the new division also respect one another regardless of their rank in the hierarchy of the organization. The company identifies the strengths and weaknesses of the workforce and trains them for improvement of service all the time. The team resolves the customer conflicts in an ethical way that makes the customer wants to come back again. The new division operates in an ethical and truthful way while emphasizing on high-quality service to the customers. Finally, the new unit takes responsibility for all the actions, risks commitments, and decisions mandated by the company.

Conclusion

The increasing change within the business environment is unavoidable. Customers continue to change their needs and preferences in the products. This makes markets to be always unstable due to the need for change. The companies that embrace technology to create a change in the goods and services to meet the needs of the customers always gain a competitive advantage. The new division at Johnsons and Johnsons is not an exception. With the innovative contact lenses recently produced, the company will gain its competitive edge in the market and maintain its position as the world leading innovative vision provider.

References

Johnson & Johnson Medical Limited . (2015). How we changed the world of contact lenses. Retrieved from Supporting your Success: https://www.jnjvisioncare.co.uk/about-us

Johnsons and Johnson's . (2000, June 30). New ACUVUE® Brand TORIC Contact Lenses Emphasize Unique Dual Thin Stabilization Design. Retrieved from Johnsons and Johnson's : http://www.investor.jnj.com/releasedetail.cfm?releaseid=66533

Meadows, S. (2016, May 31). Want to change or enhance your natural eye color? Try cosmetic contact lenses. . Retrieved from We Are Eyes: http://www.weareeyes.com/Blog/TabId/31681/PostId/2749/want-to-change-or-enhance-your-natural-eye-color-try-cosmetic-contact-lenses

Rothaermel, F. T. (2016). In Technological Innovation: Generating Economic Results . In F. T. Rothaermel, Competitive Advantage in Technology Intensive Industries. (p. 256). Emerald Group Publishing Limited.

Willis, C. D. (2016). Sustaining organizational culture change in health systems. . Journal of health organization and management, , 67.