Help with writing a commercial

TV COMMERCIAL LAB

THE ASSIGNMENT:

For the week of Apr 24th, you will record a TV commercial not to exceed 3.0 minutes in duration and upload your video to YouTube. The commercial will be about an environmentally "friendly" product you invented, and are marketing only through television ads. (You have probably seen similar commercials on TV where record albums, books, toy blocks, exercise equipment, vitamins, etc. are advertised with the statement that the product is "not available in stores".) The product you develop must be environmentally sound and economically realistic. Examples from previous classes include: a gasoline pump that accepts aluminum cans as partial payment for gas; special break-away road signs; a bank machine that dispenses suntan lotion at the appropriate SPF for the weather conditions at the time of purchase; a solar-powered barbecue grill; a solar-powered lawn mower; etc. Assume there is a studio audience present. You may use props, but they are not required. This is due by 11:55 pm on Apr 30

GRADING CRITERIA:

SCALE (for major sections): 1 = poor, 2 = fair, 3 = average, 4 = good, 5 = excellent SCALE (for subsections): S= satisfactory; SA= needs some work; U=unsatisfactory

You will be graded on:

1. the inventiveness of the product

2. its general usefulness

3. its environmental basis and purpose

4. its economic feasibility

5. your oral presentation

central idea

approach/beginning

eye contact

rate, volume, and clarity of presentation

ending and or conclusion

poise, movement, gestures

use of notes/visuals

6) the written transcript of the commercial you turn
in immediately after the oral presentation.