Individual Assurance of Learning 2

Running head: INDIVIDUAL ASSURANCE OF LEARNING EXERCISE 2 0

Individual Assurance of Learning Exercise 2

Student Name

Course and Section Numbers

Liberty University

Date

Individual Assurance of Learning Exercise 2

Exercise 5C, Steps 1-2

Instructions:

“Step 1. Go to thehersheycompany.com website and click on News Center then click on News Releases. Read through the most recent 10 press releases” (David & David, 2017, p. 160).

“Step 2. Determine two new strategies that Hershey is actually pursuing. Give some pros and cons of those two new Hershey strategies” (David & David, 2017, p. 161).

Two New Strategies Hershey is Actually Pursuing

Tips:

• Use Table 5-4, p. 133, as a quick guide for the 11 different types of strategies. Detailed discussion of each of these types of strategies are included on pages 133-154.

• As you read Hershey’s 10 press releases, look for examples of one of these 11 types of strategies.

  • Make sure the two press releases you choose include one of the strategies discussed in the textbook (pp. 130-144);

• In your response:

  • Identify the type of strategy from the Types of Strategies included in Table 5-4 (p. 1332);

  • Describe how Hershey is using this type of strategy using the information in the press release.

  • State the pros and cons, using the textbook (pp. 133-154) as your source to support your responses.

  • Cite the press release as your source using proper both in-text and reference citation for each press release used as a source.

  • Example of the proper APA citation for press releases are:

    • In-text citation example: (Hershey, 2016, July 19)

    • Reference citation example:

Hershey. (2016, July19). New flagship store slated to open at 20 Times Square in late 2017. Retrieved from https://www.thehersheycompany.com/content/corporate/en_us/news-center/news-detail.html?2186416

• • • Hershey is the author of the Hershey’s press release;

    • The date is located on the press release; and

    • The URL for the press release you use is included in the reference citation

First Current Strategy

• Identify the type of strategy Hershey is using from textbook Table 5-4

• Describe Hershey’s tactic to implement this strategy that is explained in the press release.

  • Remember to cite the press release (Hershey, YY, Month, DD).

  • Include p. or para. in the APA in-text citation if quoting from the press release

• Advantages

  • What does the textbook state are advantages of this type of strategy?

  • Are these advantages for Hershey based upon how they are implementing the strategy? Why or why not?

• Disadvantages

  • What are some of the disadvantages of this type of strategy as describe in the textbook? (e.g., costs, control)

  • Are these disadvantages for Hershey as they are implementing the strategy? Why or why not?

  • Are there other disadvantages for Hershey?

Second Current Strategy

• Identify the type of strategy Hershey is using from textbook Table 5-4

• Describe Hershey’s tactic to implement this strategy that is explained in the press release.

  • Remember to cite the press release (Hershey, YY, Month, DD).

  • Include p. or para. in the APA in-text citation if quoting from the press release

• Advantages

  • What does the textbook state are advantages of this type of strategy?

  • Are these advantages for Hershey based upon how they are implementing the strategy? Why or why not?

• Disadvantages

  • What are some of the disadvantages of this type of strategy as describe in the textbook? (e.g., costs, control)

  • Are these disadvantages for Hershey as they are implementing the strategy? Why or why not?

  • Are there other disadvantages for Hershey?

References

David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts and cases (16th ed.). Boston, MA: Pearson. ISBN: 9780134167848.

Hershey. (2017, February 7). Title of press release. Retrieve from [use press release/web page UR]

Include two citations, one for each press release here.

TIPS:

• Each press release is a source and has a different date, title, and URL. Therefore, each press release will have its own citation. Please do not include a citation for the main Hershey website as your source for a specific website.

• All sources except personal interviews that are cited in the text are included in your references.

• The proper format for reference citations include:

  • Double spaced, with no extra return between the section heading, References, and each citation;

  • The first line for each citation begins at the left margin and subsequent lines are indented. When using Word, the format command for Paragraph, Indentation, Special: Hanging, 0.5” and double spacing is Spacing: Before: 0 After: 0, Line Spacing: Double.

  • An example citation and the proper APA citation for the textbook is in the syllabus.

• Please use the Liberty University Online Writing Center and the APA Publication Manual as resources for proper APA style.

• Remember that attribution of your sources using proper APA style is required for this course (see syllabus objectives and course assignment instructions).

• The Liberty University Honor Code requires attribution of your sources.