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MBA 665 Final Project Guidelines and Rubric Overview The final project for this course is the creation of an impact of governmental action on a business paper . Governments at all levels —federal, state, and municipal —exert a significant influence on business. The impacts of these influences may be negative, such as the imposition of costly regulations , or they may be positive, such as the provision of financial incentives for the creation of new jobs. Both negative and posi tive governmental actions present challenges for businesses: the impact of the action on the business’s “bottom line,” how public opinion will be influenced by the business’s response to a particular action, and the ethical issues associated with each resp onse, for example. For this assessment, you will select a business that has faced, or is facing, governmental action and analyze the impact of t his action on the business. In this company, your role is vice president of governmental affairs . Ideally, the business that you select will be the same one discussed in the business plan you created for MBA 560: Marketing and Strategy. If that company does not yet exist, you should choose one in the same area of focus that is facing a governmental action, regulato ry issue, or political challenge, with instructor consultation and approval. This is important because the analysis you compl ete now should help inform your knowledge of potential situations or challenges facing your business product, service, or other ide a from your business plan. Note: If you have not yet completed a business plan in the MBA 560: Marketing and Strategy course, you will select a company of your choice . The project is divided in to three milestones , which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Six . The final project will be submitted in Module Nine. In this assignment , you will demonstrate your mas tery of the following course outcomes:  Analyze potential political challenges for determining possible impacts on business environments and sustainable operations  Evaluate the roles and functions of business project teams for addressing government incent ives or potential business -negative government regulations  Recommend communication approaches designed to be presented to the public for mitigating possible situations that would negatively affect company image  Determine effective solutions for addressing multi -faceted business challenges in macroeconomic and global environments  Recommend external resources and approaches in effectively advocating for businesses by evaluating the roles and functions of lobbyists and public affairs specialists in the politic al process Prompt Your macroeconomic evaluation should answer the following prompt: Select a business that has faced, or is facing, governmenta l action, and analyze the impact of this action on the business. Ideally, the business that you select will be the same one discuss ed in the business plan you created for MBA 560: Marketing and Strategy. If that company does not yet exist, you should choose one in the same area of focus that is facing a governmental a ction, regulatory issue, or political challenge, with instructor con sultation and approval. This is important because the analysis you complete now should help inform your knowledge of potentia l situations or challenges facing your business product, service, or other idea from your business plan. While your area of foc us m ay be different from the possible topics and situations listed here, these should still give you an idea of the type of situation for which to look. Topic examples :  The decision of LG Corporation to construct a new corporate headquarters on the Hudson Ri ver in New Jersey, in the face of environmental concerns  The decision of Tesla Motors, Inc. to choose among competing incentive packages from local governments for the construction o f the company’s new Gigafactory  The threat of Amazon.com to move its drone research development activities out of the United States unless the Federal Aviation Administration adopts a more favorable regulatory stance  The federal Occupational Safety and Health Administration’s decision to issue numerous citations to Ashley Furnit ure  McDonald’s Corporation and the decision by Seattle, Washington to increase the minimum wage in that city Specifically , the following critical elements must be addressed: I. Overview : In your role as vice president of governmental affairs , your boss, the business’s CEO, is considering retaining an outside consulting firm to assist the company with a government issue that it is facing. Jack Harris is the president of that firm, which is called Cris is Consulting. Jack has told your boss that he will not know if he can help until he learns more information about your company and the issue it faces. Your CEO has asked you to pre pare a memo that will provide a detailed overview of your company as well as the government action that is it facing. Address the f ollowing: A. Business Profile : Provide a brief profile of the business and the industry it occupies, including the business’s market share and competitors , as well as opportunities and threats facing the business and industry outside of the particular governm ental action now facing the business. B. Governmental Action : Analyze the potential governmental action or political challenge that will affect the business in this particular situation . C. Organization and Teams : Describe the organization of the co mpany, including divisions and project teams, and the manner in which the company has used these teams to respond to government regulations in the past. D. Stakeholders : Describe the company’s internal and external stakeholders. In your descripti on, include the actions taken by the stakeholders to date to influence the political process and advocate for the business’s interests. E. Current Environment : Describe the current business environment, both financial and otherwise, including the initial reaction of the company to the situation and the initial position taken by political actors and other stakeholders. II. Analysis : After submitting your overview, your boss is having second thoughts about bringing Jack Harris and his firm , Crisis Consulting, on board. Before he makes his final decision he has asked you to provide him with a thorough analysis of the situation faced by your business. He asks you to prepare a memorandum to him (the CEO) analyzing the situation that your busin ess faces as well as the resources that are available to it. Address the following: A. Business Environment : Based on your analysis of the governmental action or political challenge, what will be the impact of the governmental action or political challenge on the business’s financial situation and operations? Does the action represent an opportunity or a threat? B. Sustainability : Based on your analysis of the governmental action or political challenge, how will the governmental action or political c hallenge impact the sustainability of the business? C. Internal Resources : Evaluate the internal resources of the company, including the business project teams that are available to respond to the opportunity or threat. In other words, is the bus iness adequately organized to address the opportunity or threat? D. Communication : How has information about the situation been communicated to various stakeholders? For example, have any public hearings been held? Have the radio, newspapers, and /or social media been used? E. Company Image : Assess how the situation has affected the company’s public image. Has the impact been primarily positive or negative? If th e impact has been primarily negative, what are the positive aspects in addition to the negative aspects? If the impact has been pri marily positive, what are the negative aspects in addition to the positive aspects? F. Response : What are the potential courses of action to respond to the situation in the current macroeconomic and business environment? In other words, what is t he range of options for the business in this situation? G. Impact : How will these courses of action impact the business? Make sure to consider both short - and long -term impacts, including operational, financial, and ethical implications. H. External Resources : Evaluate the roles and functions of third parties or external resources in the situation. Consider questions such as these in your response: How will lobbyists be involved in the situation? Will there be public affairs professional s who will argue on behalf of the government or the business? III. Recommendations : After submitting your analysis memorandum, your CEO has decided that your business needs the additional resources that Jack Harris and his firm Crisis Consulting c an provide. Time is of the essence, and so Jack has called a meeting of the team that will work on this project next week. While Jack is familiar with your business, due to your overview, the rest of his team is not. Your CEO has asked you to provide a mem orandum to Jack that he can distribute to his team that will be assisting your business. Do not assume that the team knows anything abou t your business or the government action it faces. In addition, the CEO has asked you to include your recommendations fo r addressing the situation the business is facing. A. Business Project Teams : Based on your evaluation of the internal resources that are available to the company, how can business project teams be efficiently engaged to obtain the most favorable results for the company? B. Communication : Based on your assessment of the business’s public image, recommend communication approaches or strategies designed to mitigate the impact of negative information about the business. C. Solution : Based on t he courses of action and their impacts that you previously described, determine an effective solution for the business in the situation it is facing. How does the solution address the governmental action(s) or political challenge(s) faced by the busin ess? D. Political Influence : Based on your evaluation of external resources, how should the company utilize outside resources and approaches to advocate for the business and influence the political process? M ilestones Milestone One : Topic Selection In Module Two , you will submit a topic selection short paper . Key to your success is providing the background to thoroughly address each of the critical elements. The business topic will be the same one that you created in your MBA 560: Marketing and Strategy course. If the idea has not yet faced some significant gov ernment impact, you will need to identify one or more government impacts that the business idea would be likely to face. See example s in the prompt. Note: If you have not yet completed a business plan in the Marketing and Strategy course, you should choose an existing business as the subject . Your short paper should identify and briefly describe the business that you propose to study and describe the government impa ct that it has faced or would be likely to confront. Make your case for why the business an d government impact you select are appropriate subjects for the final project. If you r instructor believes that your choice will not provide sufficient material for you to achieve success with the final project, you may have to select a different business and/or government impact. The topic selection short paper should be 2 –3 double -spaced pages. This milestone is graded with the Milestone One Rubric. Milestone Two : Overview In Module Four , you will submit the Overview section of your final project , which continues building on what you started in Milestone One to complete Section I of the final project critical elements. You will provide the business profile and governmental action, revised according to f eedback received on Milestone One, then add org anization and teams, stakeholders, and current environment. Be sure to support all factual claims/positions with appropriate citations to your research materials. This overview should be 8-10 double -spaced pages. This milestone is graded with the Milestone Two Rubric. Milestone Three : Analysis In Module Six , you will submit the Analysis section of your final project , which is Section II of the final project critical elements. Your analysis should include answers to all the questions in the Analysis section on business environment, sustainability, internal resources, communication, company image, response, impact, and external resources. The ana lysis should be 8-10 double -spaced pages. This milestone is graded with th e Milestone Three Rubric. Final Submission : Impact of Governmental Action on a Business Paper In Module Nine , you will submit your comprehensive final project . It should be a complete, polished artifact containing all of the critical elements of the final product . It should reflect the incorporation of feedback gained throughout the course. Make sure to include the overview, analysis, and recommendations sections in your final submission . The recommendation questions are listed in Section III of the f inal project c ritical elements and include the business project teams, communications, solution, and political influence. Make sure to support all factual claims/positions with appropriate citations to your research materials. Your final paper should be 15 -20 double -spaced, pages. This milestone will be graded using the Final Pro ject Rubric (below) . Deliverables Milestone Deliverable Module Due Grading One Topic Selection Two Graded separately; Milestone One Rubric Two Overview Four Graded separately; Milestone Two R ubric Three Analysis Six Graded separately; Milestone Three Rubric Final Submission: Impact of Governmental Action on a Business Paper Nine Graded separately; Final Project Rubric (below) Final Pro je ct Rubric Guidelines for Submission: Your macroeconomic evaluation should adhere to the follo wing formatting requirements: 15 –20 pages (not including title and reference pages), double -spaced, using 12 -point Times New Roman font, and one -inch margins. You should use current APA style guidelines for your citations and reference list. Instructor Feedback : This activity uses an integ rated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instruct ions . Critical Elements Exemplary (100% ) Proficient (90% ) Needs Improvement (70% ) Not Evident (0% ) Value Overview: Business Profile Meets “Proficient” criteria and response expertly balances necessary detail with brevity Briefly profiles selected business and industry it occupies, including market share, competitors, opportunities, and threats Profiles selected business and industry it occupies, including market share, competitors, opportunities, and threats, but response is wordy or vague Does not profile selected business and industry it occupies 4 Overview:

Governmental Action Meets “Proficient” criteria and analysis demonstrates keen insight into governmental actions, regulatory issues, or political challenges that can impact busin esses Accurately analyzes potential governmental action or political challenge that will affect business Analyzes potential governmental action or political challenge that will affect business, but with gaps in accuracy or detail Does not analyze potential governmental action or political challenge that will affect business 4.65 Overview: Organization and Teams Meets “Proficient” criteria and description demonstrates nuanced understanding of use of business project teams for addressing government incentives and regulations Comprehensively describes the organization of the company, including divisions and project teams, and the manner in which the company has used teams to respond to past government regulations Describes the organization of the company, including divisions and project teams, and the manner in which the company has used teams to respond to past government regulations, but description is cursory or inaccurate Does not describe the organization of the company and the manner i n which the company has used teams to respond to past government regulations 6.2 Overview:

Stakeholders Meets “Proficient” criteria and description demonstrates nuanced understanding of role of stakeholders in the process of advocating for bu sinesses and their interests Comprehensively describes company’s internal and external stakeholders, including actions taken by stakeholders to influence political process and advocate for business interests Describes company’s internal and external stakeh olders, including actions taken by stakeholders to influence political process and advocate for business interests, but description is cursory or inaccurate Does not describe company’s internal and external stakeholders 6.2 Overview: Current Environment Meets “Proficient” criteria and description demonstrates nuanced understanding of current business environment Comprehensively describes current business environment, including financial status, initial reaction of company to situation, and in itial position taken by stakeholders Describes current business environment, including financial status, initial reaction of company to situation, and initial position taken by stakeholders, but description is cursory or inaccurate Does not describe current business environment 4.65 Analysis: Business Environment Meets “Proficient” criteria and response demonstrates keen insight into relationship between governmental action and business environment Accurately determines impact of governm ental action or political challenge on business finances and operations, based on analysis of action or challenge Determines impact of governmental action or political challenge on business finances and operations, but response lacks detail or accuracy or is not based on analysis Does not determine impact of governmental action or political challenge on business finances and operations 4.65 Analysis:

Sustainability Meets “Proficient” criteria and response demonstrates keen insight into relationship between governmental action and sustainable operations Accurately determines impact of governmental action or political challenge on sustainability of business Determines impact of governmen tal action or political challenge on sustainability of business, but response lacks detail or accuracy or is not based on analysis Does not determine impact of governmental action or political challenge on sustainability of business 4.65 Analysis: Internal Resources Meets “Proficient” criteria and evaluation demonstrates nuanced understanding of roles and functions of business project teams Comprehensively evaluates internal resources of company, including business project teams availab le to respond to opportunity or threat Evaluates internal resources of company, including business project teams available to respond to opportunity or threat, but evaluation is cursory or inaccurate Does not evaluate internal resources of company 6.2 Analysis: Communication Meets “Proficient” criteria and response demonstrates keen insight into communication approaches Accurately assesses how information about situation has been communicated to stakeholders Assesses how information about situation has been communicated to stakeholders, but with gaps in accuracy or detail Does not assess how information about situation has been communicated to stakeholders 6.2 Analysis: Company Image Meets “Proficient” criteria and response demonstrates keen insight into relationship between situation and company image Accurately assesses how situation has affected company’s public image Assesses how situation has affected company’s public image, but with gaps in accuracy or detail Does not a ssess how situation has affected company’s public image 6.2 Analysis: Response Meets “Proficient” criteria and response demonstrates nuanced understanding of relationship between situation and potential solutions Determines appropriate potential courses of action for responding to situation in current macroeconomic and business environment Determines potential courses of action for responding to situation in current macroeconomic and business environment, but not all courses of action ar e appropriate or response has gaps in accuracy or detail Does not determine potential courses of action for responding to situation in current macroeconomic and business environment 6.2 Analysis: Impact Meets “Proficient” criteria and response demonstrates nuanced understanding of relationship between business environment and potential solutions Accurately determines impact of courses of action on business, considering short - and long -term operational, financial, and ethical impacts Det ermines impact of courses of action on business, considering short - and long -term operational, financial, and ethical impacts, but with gaps in accuracy or detail Does not determine impact of courses of action on business 6.2 Analysis: External Resources Meets “Proficient” criteria and evaluation demonstrates nuanced understanding of roles and functions of external resources in process of advocating for businesses and their interests Comprehensively evaluates roles and functions of third parties or external resources in situation Evaluates roles and functions of third parties or external resources in situation, but evaluation is cursory or inaccurate Does not evaluate roles and functions of third parties or external resources in situation 6.2 Recommendations:

Business Project Teams Meets “Proficient” criteria and response demonstrates nuanced understanding of use of business project teams for addressing government incentives and regulations Clearly explains how business projec t teams can be efficiently engaged to obtain most favorable results for company, based on evaluation of available internal resources Explains how business project teams can be efficiently engaged to obtain most favorable results for company, but response is not based on evaluation or lacks clarity or detail Does not explain how business project teams can be efficiently engaged to obtain most favorable results for company 6.2 Recommendations:

Communication Meets “Proficient” criteria and respo nse demonstrates keen insight into use of communication approaches to mitigate situations that could negatively impact company image Recommends appropriate communication approaches or strategies designed to mitigate impact of negative information about bus iness, based on assessment of business’s public image Recommends communication approaches or strategies, but approaches are not appropriate for mitigating impact of negative information about business or are not based on assessment of business’s public ima ge Does not recommend communication approaches or strategies 6.2 Recommendations: Solution Meets “Proficient” criteria and response demonstrates keen insight into determining effective solution for addressing business challenges Determines effective solution for business in current situation, based on previously described courses of action and impacts Determines solution for business in current situation, but solution is not effective or is not based on courses of action and impact Does not determine solution for business in current situation 6.2 Recommendations:

Political Influence Meets “Proficient” criteria and recommendation s demonstrate nuanced understanding of use of external resources and approaches in process of advocating for businesses and their interests Recommends appropriate utilization of outside resources and approaches to advocate for business and influence political process, based on evaluation of external resources Recommends utilization of outside resources and approaches to advocate for business and influence political process, but recommendations have gaps in appropriateness or are not based on evaluation of sources Does not recommend utilization of outside resour ces and approaches to advocate for business and influence political process 6.2 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy -to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 3 Total 100%