WEB121 week8

n Lesson Ten, you will learn about technologies specifically aimed at web site development for businesses, such as visitor tracking, Web site functionality testing, E-commerce, and search engine optimization.

You will also learn different elements of a database and their functionality; you will examine general database query types and information used on three Database Management System (DBMS) types and connect a webpage to a database using various methods. Again, you will gain a deeper understanding of this lesson through the provided case studies and exercises. 

In this lesson you will read about the purpose of staging/mock-up server to test a site, including advantages, hardware/software choices, configurations. You will gain understanding of the value of performing site testing (functionality, usability, browser compatibility). You will explore the different types of hosting options for websites and the security concerns affiliated with hosting a website. Finally, your lesson will provide key recommendations for maintaining a website and documenting changes to the site.

Lesson 10 Objectives:

• Identify the uses and benefits of various document and multimedia file formats, including PDF, RTF, PostScript, EPS, MOV, MPEG, streaming media, nonstreaming media.

• Define the following Web-related mechanisms for audience development (i.e., attracting and retaining an audience): push technology, pull technology, visitor tracking.

• Evaluate the benefits and drawbacks of proprietary technologies such as Adobe Flash and Microsoft Silverlight.

• Estimate download time for Web pages.

• Document results of Web site functionality testing.

• Define e-commerce terms and concepts, including business-to-business (B2B), business-to-consumer (B2C), Electronic Funds Transfer (EFT), merchant systems, relationship management, customer self-service, Internet marketing, 3-D Secure.

• Identify payment models used in e-commerce, including payment gateways.

• Identify issues related to working in a global environment, including different currencies, multi-lingual issues, international shipping, legal and regulatory issues.

• Identify the importance of SSL/TLS to a transaction that contains sensitive information.

• Identify the importance of online indexing and cataloging.

• Define search engine optimization (SEO) and related key terms (e.g., Internet marketing, organic vs. non-organic [pay-per-click], Web analytics).

• Define Common Gateway Interface (CGI) methods, including .Net, Django, Python, JavaServer Pages (JSP), Server-Side JavaScript (SSJS), Active Server Pages (ASP), PHP Hypertext Preprocessor (PHP), Ajax.

• Define database connectivity technologies (e.g., Open Database Connectivity [ODBC], Java Database Connectivity [JDBC]), and explain the importance of connecting databases with Web sites and other Internet-based services.

• Manage branding issues when developing a site (e.g., logo placement and sizing).

• Create Web pages that rank highly for search engines that use spiders and screen readers.

• Consult respected Web development resources, including books, trade journals, online sources, qualified individuals, user groups.

Lesson 33 Objectives:

• Define elements of a database and their functionality.

• Identify general database query types.

• Define the three Database Management System (DBMS) types.

• Identify information types that can be contained in a database, including X/HTML, images, XML, inventories.

• Connect a Web page to a database using various methods.

Lesson 34 Objectives:

• Use a staging/mock-up server to test a site, including advantages, hardware/software choices, configurations.

• Perform site testing (functionality, usability, browser compatibility).

• Compare in-house Web site hosting to hosting with an Internet Service Provider (ISP) or Application Service Provider (ASP).

• Publish a Web site using an FTP client.

• Identify site security issues, including attacks (e.g., social engineering, denial of service, brute force) and ways to thwart them.

• Secure a server, including disabling unnecessary services, updating patch levels, configuring login settings, setting permissions and rights.

• Maintain the Web site (includes user feedback, auto and manual link checking).

• Document changes to the site.

This week on the forum you will write a reflection summary of what you have learned these past eight weeks from your WEBD121 Web Development Fundamentals class discussions, readings, and activities.

• Basic database programming skills are a valuable asset to any web developer since some of the most powerful websites interface with databases to allow users to store and retrieve data through a web interface.

• Testing is a critical part of every phase of Web development. From the earliest phases of a Web development project, your team should be conducting tests on the pages and site
  elements that you are creating.

• After you have published a Web site, it is essential that the site be properly maintained. Tools to assist with maintenance include user feedback, server logs, and link checking.

The following activities and assessments need to be completed this week:

• Read Lesson 10 in the SDA textbook

• Read Lessons 33-34 in the WDS textbook

• Week 8 Forum

• Lesson 10 Quiz

• Final Project

Note: Quizzes will be completed on the CIW website each week. If you have not yet registered on the CIW website, follow the Instructions for Accessing the CIW Resources, using the following Access Code: CIW-WEBD121

Upon completion of each quiz, you must take a screenshot (screen capture) of your score. Your screenshot must be an actual image file (.jpg, .gif, .tiff, .png, etc.) and not a Word file. In order to receive credit for each quiz you must create an actual screen capture (image file) and not simply copy and paste your score. You will submit the image files containing your quiz score screenshots in the Assignments area of the classroom each week, along with the web page(s) you create each week.  Further instructions about the quizzes can be found in the Assignments area of the classroom in each

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