Zara deliverable FOR MICHAEL SMITH

Lateefah Alabbasi ( 26344

Abstract :

We are going to talk about Zara and it is popular and who is the founder of it ,and how its begin and how it is famous nowadays and we talk about the story of the company .

In addition, how the company make a good profits from a small shop .

We chose classical approach which is Zara company

The name of the company is Inditex which include many shops like Zara and Breshka. Inditex is the biggest fashion group in the world. The company's general is Zara. We are going to talk in particular about Zara . Zara in the latest fashion for both male and female. Also, there is Zara home which is for home needs. The owner of Zara is Amancio Ortega and his daughter. He started his career in 1975 since 41 years ago. He started his business in Spain but now his shop is around the world, Such as: Gulf states which is Kuwait, UAE, Qatar , KSA and Bahrain. In Addition, there is in Europe and USA. He started his business in a different way. He organized his cosmetics in unique way which they are simple and all people tastes. Also, Zara are owned by Alshayea company in Kuwait which is the biggest company.
Amancio Ortega begin in a small shop and he employ his daughter in the same shop to know the opinion of the customers and what the people need specifically . Moreover, he employ his daughter to know the criticism of the customers and no one know she is Amancio's daughter also all the employees there. Everyone knows that she is just a seller.
After the successful of the shop, Amancio wants to make it expansion of European, For example: Italy, London and Paris. As a result he became the richest man in the world. The new king of billions did not pay a penny in his life in exchange for publicity for his company. Today Ortega has 6600 shop around the world.