write some recommendations for Barnes and noble

This is my partner’s portion, so you focus is Barnes and noble .which the ebook play into, but you should evaluating Barnes and Nobles. You can refer to my partner’s portion.

【Why?】

Barnes and Noble used to be a very popular stop for books and coffee for quite some time.  People use to buy entire bookshelf full of books to satisfy their mind and build their collection.  Now why is it that they are struggling to bring in customers, why introduce the nook if people love physical books, and why close so many stores?  These are the questions we need to analyze to understand the current state of Barnes and Noble.  With stocks plunging and stores closing there is much to be said about the current state of this business.
To answer why Barnes and Nobles is doing so poorly we must look at what has changed.  The primary factor associating with the downfall of Barnes and Noble is technology.  Technology allows us to have thousands of books on a digital reader that can be taken anywhere at any time for the personal enjoyment of a reader.  People do not want to fill rooms full of books like they used to, excluding a few who love the novelty, which is why these digital readers are so popular.  They’ve also introduced their own digital reader called a nook that allows people to read digital books from their stores if they wish too as well. While Barnes and Noble has adapted to the digital age with their nook, they are still struggling to maintain their business.  
In the business world, competition drives lower prices and puts an end to obsolete businesses, which is becoming the case for Barnes and Noble.  The secondary factor to Barnes and Nobles financial troubles is due to competition from Amazon primarily.  Amazon has their advanced line of kindles, huge library of digital books, comics, audio-books, magazines, and more!  How can Barnes and Noble compete with such better value offered from Amazon? They can’t which is why Amazon is so popular in this market segment.  Also, Amazon can just print and ship books from inhouse with on demand printing machines so it costs them next to nothing if a physical book does not sell unlike Barnes and Noble with a physical inventory on hand.   To put simply, Amazon has a better system in place from content available to supply chain management which allows them to be competitive.  Of course, Amazon is only one competitor of many, and if Barnes and Noble wants to focus on selling college textbooks, there are already a dozen that current sell and rent these textbooks for cheap.  
Furthermore, Amazon is also opening their own book stores to compete in the brick and mortar section, but why would they open physical book stores?  Barnes and Nobles offers something Amazon does not, and that is the experience of a relaxing environment with coffee, magazines, books, and socializing.  This can be a factor to Amazon investing into physical stores to offer their own take on the experience.  Barnes and Noble losing this advantage could be the further demise of their business.
With the closure of so many Barnes and Noble stores already and their financial issues, Barnes and Noble will need to restructure their entire business model if they are going to stay relevant.   What value will a customer be receiving for going to Barnes and Noble when a competitor offers better shipping, better distribution, better customer service, and more value overall.  People simply want that better value, which is why never leaving their home to waste gas in a busy city is highly appealing.  Barnes and Noble faces an uphill battle to stay relevant.  Barnes and Noble faces an uphill battle to stay relevant with changes in technology, increased competition, and consumer desires changing.