Airline Strategy
Global Industry Analysis
Southwest Airlines (the company to be used)
A. Project Overview
The Group Strategy Project of this seminar involves writing a proposal for a foreign direct investment by a major real company into a foreign country. This Week 5 Assignment is designed to provide the global industry comparative analysis that will support your decision as to which industry (Week 5) / country (Week 6) / firm (Week 7) in which to make the foreign direct investment. Thus Week 5 focuses on industry choice and a preliminary country choice. In Weeks 6 and 7 you will continue your research and analysis by performing a more detailed country choice and in Week 7, a partner firm choice.
NOTE: Use some of the strategic management frameworks (if applicable). These include:
Industry structural characteristics rationale
Competitive advantage rationale
Resource Based View of the firm rationale
Value Chain rationale
Vertical integration rationale
Horizontal integration rationale
Financial rationale
Political, Economic, Social, Technological, Environmental, and Legal Factors
B. General Instructions
1. Only use scholarly and reliable non-scholarly sources such as Bloomberg, Reuters, Money, Forbes, and Fortune (no answer.com, QuickMBA, eHow, Wikipedia…….), in addition to the weekly readings, multimedia and data resources listed in the classroom.
2. Assignment should be written in a paper format; not a question and answer format.
3. A half page Introduction should be included.
4. Paper should be with one inch margins, 12 point font, double-spacing, and all graphics should be placed in the appendix.
5. Use APA format for in-text citations and the reference list.
References to be used:
https://globaledge.msu.edu/global-insights/by/industry
Risvi, Q. (2010). Going international: A practical, comprehensive template for establishing a footprint in foreign markets. Ivey Business Journal, 74(3), 2.
In attachment
Huei-Ting, T. & Eisingerich, A.B. (2010). Internationalization strategies of emerging markets firms. California Management Review, 53(1), 114-135.
In attachment
Guillen, M. F., & Garcia-Canal, E. (2011). The rise of emerging market multinationals. IESE Insight, (10), 13-19.
In attachment
Kogut, B. (2006). International management and strategy. In A. Pettigrew, H. Thomas & R. Whittington Handbook of strategy and management (pp. 261-266). London: SAGE Publications Ltd. Doi: 10.4135/9781848608313.n12
Khanna, T. (Speaker). (2005). HarvardFSS: Scope and global strategy.
http://epmedia.ebscohost.com/media/HarvardVideos/1576c/1576c.html
Chartering/organizing the project -
What are the strategic growth needs of your Southwest Airlines business?
Description of your client company’s strategic growth objectives. Develop criteria that will allow you to compare markets (countries) and partners (acquisition or joint venture)
** ½ page introduction
** Be as specific and detailed as possible (this portion should have at least 3 pages not including reference, appendix, and introduction. No cover page or conclusion needed)
** Graphs and charts would be helpful (in appendix section)
**Please use reference provided (you may use other references that you find useful)
