Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.

General Motors Company

General Motors needs to carry out a detailed market research that will help the organization how its services are perceived by its customers and the possible measures that can be undertaken to improve this. They need to carry out research on areas that may have an effect on consumers’ perception towards the company. On this, the key areas that must be looked into are the target population. This is done to figure out whether the target population has an interest in the services offered at the first place (McDonald, 2011). If they are interested, then the next thing is to figure out if the company is in a position to manage this market. Research on the whole population is not possible because people are so many and feedback may be gotten from people who are not even customers.

Another area that should be studied is the population. The population to be targeted while conducting the market research whereby, in this case, interviews on customer perception will be done in the thirty-five countries where the company sells its products. This will avoid getting feedback from people that are not customers of your products. Only the real or potential customers will provide their views on how they feel about the customer services provided to them by General Motors Company. Another area that can be used to conduct research is the distribution sector. Here customer response can be gotten by the way customers react to the methods used to distribute goods sold. The methods of delivery that customers recommend are most likely to show whether they are satisfied with the current methods of distribution that are used (McDonald, 2011).

The advertisement field can also be used to perceive customers’ levels of satisfaction. How your customers respond to an advert for the products sold portrays a clear picture of their feeling towards the company. If they respond positively, then it means that they are most probably satisfied with the quality of services offered by the organization (Crumm, 2010). General Motors can use these and many other research areas to find out customers perception towards the market.

References

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Crumm, T. A. (2010). What is good for General Motors?: Solving America's industrial conundrum. New York: Algora Pub.

McDonald, M., & Wallace, E. (2011). Creating powerful brands in consumer, service and industrial markets. Oxford: Elsevier/Butterworth-Heinemann.

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