Strategic Leadership and Change Paper, Part I

Team Member #1

Industry and Organization Description:

 Comcast is the nations largest cable and internet provider specializing in the whole home experience with home phone, security, internet including the nations fastest wifi, and the innovation of X1 for your TV experience.  In addition to being the trend setter for the nation for video content with the X1 platform, Comcast has set the bar with the nations fastest broadband internet that specializes in Xfinity Hotspots.  Most recently, Comcast has announced a Mobile product that will be launching by early summer to provide outstanding wireless products to the consumers.  

In addition to the residential side of the business, Comcast Business features and focuses in on those business that range from Home Based Business to small and medium sized business to enterprise level.  Comcast is also the parent company to NBC and NBC Universal, providing world class entertainment both with broadcasts like the Olympics with NBC to record setting movies like the Fate of the Furious, from the Universal Pictures side.  Comcast also operates Universal Studios world wide locations, folding in DreamWorks into the mix as one of the newest acquisitions of Comcast.  Comcast currently ranks in at #37 on the Fortune 500 rankings.

Team Member #2

The rationale for choosing this organization 

This week assignment requires that the team start working on Strategic Leadership and Change project, by selecting an organization which has undergone large scale change and use the selected organization for the entire project leading to week four.

After brainstorming, it was agreed that the team choose Comcast Cable which has become one of America largest high speed Internet and phone provider to residential and businesses alike.  Comcast Cable is currently undergoing major changes and has already invested in technology advancement to build sophisticated network which will deliver faster broadband speeds, and also enable customers to enjoy wide range of home entertainments.  The team believe, Comcast Cable strategy is aimed at providing their customers with the best satisfaction through implementation of change that will shape the future of media and technology.

 Reference:

Comcast Cable

http://corporate.comcast.com/our-company/businesses/comcast-cable