case study

Dear Colleagues,

Greetings!

Kindly find the format for E-marketing-ECOM-301 Assignments.

Please find internal grades, Schedule and Instructions:

Internal Grades distribution and Schedule:

Allotment	Mode of Assignment	Points	Submission (End of week – Saturday mid night)
Week -2	Project	10.0	Week-13
Week -4	Discussion	2.5	Week-6
Week -6	Each Student will provide a detailed outline of the term paper along with Critique and Analysis	5.0	Week -10
Week-10	Managing final specifications and Discussion	2.5	Week-12
Week 13	Presentation using PPT and other requirements	5.0	During F2F and Virtual Class
Total 25

Assignment Workload:

This assignment is an individual assignment means it can not be given in a group or teams.
The word count for this assignment must be between 1500 to 2000 words.

Assignment regulation:

All students are encouraged to use their own words.
Student is allowed to cite 10% from the word limit (2000 word limit means 200 words can be cited).
Assignment to be submitted within the due dates given by the course instructor.
A mark of zero will be given for any submission that includes copying from other resource without referencing it.

Project work

Week-2

Purpose

To assess your understanding for E- Marketing / Digital Marketing in an organization of your choice.

Action Items:

Choose any business organization of your interest and analyse it accordingly.

Attempt all Questions related to your organisation. (Note: Questions should be in the serial order with references wherever is required. Also during presentations 12 slides should be prepared covering all the point in order).

Prepare a market plan to launch a new product or Services for your business in the market.
Analyse tools and technologies to support the business.
What strategies are to be implemented in the market Plan to tackle competition.
Project your business by using the following:

Situational Analysis (SA)

SWOT analysis
Industry Analysis
Projections on market demand.

Market and Cost Analysis (MA)

Segmentation analysis and strategy.
Positioning in the marketplace.
Procurement of goods and Services
Major customer acquisition techniques, online advertising , ad serving and targeting

Market tools and Application( MA )

Core Marketing Concepts and define value chain
Use of Branding and video marketing
E mail Marketing and Social Media Marketing
Available tools of E Commerce

Web-enabled Supply Chains (WEB)

SEO and Search engine marketing
Use of Web application for the outsourcing of logistics services
Cloud computing and Customer Relationship Management

What scope and limitations of electronic media (e marketing as well as digital marketing) your Business will possess in the world of marketing business.

Each students will have one Project.
Project will be based on the implementation of the Tools and technologies in real world.
Project will require summarizing, demonstrating, and the use and potential values of E- Marketing / Digital Market for an organization.
The Project has to be completed individually by each students.
Presentation will be conducted during the WEEK-13 so that students get time to complete their project work and present in front of all the students in the class.
Students can also make market plan to launch a new product or Services for any particular business in the market from KSA.

Submission Instructions

Post your response in the Discussion Board as per your professor's instructions.

Grading Criteria

0 - 10 points

Discussion

Week-4

Purpose

To assess your understanding regarding the use of tools as well as digital marketing techniques for an organization of your choice.

Action Items

Discuss the business model for your chosen site. What business model is your site using?
Identify the target customers for the web site.
Discuss the tools and techniques which are used in your website?

Write a paragraph about (100-200 words) about the suitable examples

Post your example on the discussion topics.

Read the postings by your fellow students and gives responses (at least 2 postings)

Please avoid the repeat posting. If the example is already discussed then use other suitable example

Submission Instructions

Post your response in the Discussion Board as per your professor's instructions.

Grading Criteria

Active participation in a group : 0 – 2.5 points

Grading Rubric:

Criteria	A (2.5) Outstanding	B (2.0) Proficient	C (1.0) Basic	D/F (0) Below Expectations
Critical Thinking	Rich in content Full of thought, insight, and analysis	Substantial information Thought, insight, and analysis has taken place	Generally competent Information is thin and commonplace	Rudimentary and superficial No analysis or insight is displayed
Connections	Clear connections To previous or current To real-life situations	New ideas or connections Lack depth and/or detail	Limited, if any connections Vague generalities	No connections are made Off topic
Uniqueness	New ideas New connections Made with depth and detail	New ideas or connections Lack depth and/or detail	Few, if any new ideas or connections Rehash or summarize other postings	No new ideas “I agree with…” statement
Timeliness	All required postings Early in discussion Throughout the discussion	All required postings Some not in time for others to read and respond	All required postings Most at the last minute without allowing for response time	Some, or all, required postings missing
Stylistics	Few grammatical or stylistic errors	Several grammatical or stylistic errors	Obvious grammatical or stylistic errors Errors interfere with content	Obvious grammatical or stylistic errors Makes understanding impossible

Critique and Analysis

Week-6

Purpose

To assess your ability to evaluate how an organization (of your choice) uses the below mentioned points.

ONLINE BRANDING AND VIDEO MARKETING.
Email Marketing to Build Consumer and Business Relationships.
Customer Service and Support in Web Space
E-Commerce B2B, B2C

Overview

Pick a company of your choice and investigate how the company is implementing the above mentioned points.

Action Items

Summarize and evaluate the company on below:

Effective utilization of terms like; Viral and Video marketing.
How company is developing brand building
Impact of Direct mailing and permission marketing
Using Tools and techniques to increase the customer support and increasing the loyalty.
Impact of E Commerce and E Business

Submission Instructions

Post your response as per your professor's instructions.

Grading Criteria

Active participation in a group : 0 – 5.0 points

Grading Rubric:

Criteria	A (5.0) Outstanding	B (3.5) Proficient	C (2.5) Basic	D/F (0) Below Expectations
Critical Thinking	Rich in content Full of thought, insight, and analysis	Substantial information Thought, insight, and analysis has taken place	Generally competent Information is thin and commonplace	Rudimentary and superficial No analysis or insight is displayed
Connections	Clear connections To previous or current To real-life situations	New ideas or connections Lack depth and/or detail	Limited, if any connections Vague generalities	No connections are made Off topic
Uniqueness	New ideas New connections Made with depth and detail	New ideas or connections Lack depth and/or detail	Few, if any new ideas or connections Rehash or summarize other postings	No new ideas “I agree with…” statement
Timeliness	All required postings Early in discussion Throughout the discussion	All required postings Some not in time for others to read and respond	All required postings Most at the last minute without allowing for response time	Some, or all, required postings missing
Stylistics	Few grammatical or stylistic errors	Several grammatical or stylistic errors	Obvious grammatical or stylistic errors Errors interfere with content	Obvious grammatical or stylistic errors Makes understanding impossible

Discussion

Week-10

Case Study:

Internet marketing Best practices for Strategic Drivers.,,

There is a Non-profit organization that illustrates internet has best practices in term of virtually all the strategic drivers. Its is a brief case history of one internet based Non profit organization, Charity:Water.

How We Work

We invest the money we raise into organizations with years of experience to build sustainable, community-owned water projects around the world. Our team works closely to ensure that every dollar is accounted for and then provides reports back to our donors. Learn about our approach, the solutions we fund and our partners on the ground.

Our Progress

We're passionate about solving the water crisis in our lifetime, using 100% of all public donations to fund water projects, and proving where every dollar goes with photos and GPS coordinates. Here's the progress we've made since we started working in 2006.

Where We Work

We fund water programs in 24 countries around the globe - in Africa, Asia, Central and South America. Water scarcity, poverty, political stability and strong partner organizations all play a part in where we choose to work. We focus on providing rural communities with their first access to clean water.

For details please refer Internet Marketing-Integrating Online and Offline Strategies-3rd Edition

By: Mary Lou Roberts, Debra Zahay. You may also refer to the below web reference.

https://www.charitywater.org/projects/

Review Questions

What was earlier campaign and how people responded.
How twitter was used in the campaign. Mention role of Social media and E mail marketing for the awareness as well fund raising.
Discuss the role of corporate world and individuals for the charity:water.

Submission Instructions

Post your response to the discussion board as per your professor's instructions.

Grading Criteria

Active participation in a group : 0 – 2.5 points

Grading Rubric:

Criteria	A (2.5) Outstanding	B (2.0) Proficient	C (1.0) Basic	D/F (0) Below Expectations
Critical Thinking	Rich in content Full of thought, insight, and analysis	Substantial information Thought, insight, and analysis has taken place	Generally competent Information is thin and commonplace	Rudimentary and superficial No analysis or insight is displayed
Connections	Clear connections To previous or current To real-life situations	New ideas or connections Lack depth and/or detail	Limited, if any connections Vague generalities	No connections are made Off topic
Uniqueness	New ideas New connections Made with depth and detail	New ideas or connections Lack depth and/or detail	Few, if any new ideas or connections Rehash or summarize other postings	No new ideas “I agree with…” statement
Timeliness	All required postings Early in discussion Throughout the discussion	All required postings Some not in time for others to read and respond	All required postings Most at the last minute without allowing for response time	Some, or all, required postings missing
Stylistics	Few grammatical or stylistic errors	Several grammatical or stylistic errors	Obvious grammatical or stylistic errors Errors interfere with content	Obvious grammatical or stylistic errors Makes understanding impossible

Presentation

Week-13

Presentation will conducted during the Week-13 for the PROJECT so that students gets enough time to complete their PROJECT work and present in a class before all the students.

At the time of PROJECT presentation , students are expected to be well prepared in terms of the contents and PPT slides also there should be same topic which was discussed earlier by their Instructors.

The PROJECT presentation has to be completed individually by each students,

Submission Instructions

As per the instructions of your professor.

Grading Criteria

PRESENTATION : 0 – 5.0 points

Language, Time Management, Contents , Reference