Two ASSIGNMENTS

Implementation of Global Strategies – 7-10 Pages

Is globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”

After you hang up, you begin thinking through the different items that you will need to cover.
As you finalize the marketing plan, complete the following:

• Is globalization a good move for the company?

• What is your rationale behind this decision?

• What geographic location should be a target for global expansion?

• What background information can you provide to support this decision?

• How will this decision support the overall goal of growth and expansion?

• How would you refute someone with the opposing perspective?