STR/581

Strategic Plan, Part 2: Internal Environmental Analysis Grading Guide

STR/581 Version 10

STR/581 1

Strategic Plan, Part 2: Internal Environmental Analysis Grading Guide

STR/581 Version 10

Strategic Planning and Implementation

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Individual Assignment: Strategic Plan, Part 2: Internal Environmental Analysis Purpose of Assignment

Part 2 of the Strategic Plan goes further into the internal and external environments of the company chosen in Week 2. Students can reference part 1 of the assignment for information on the environmental scan, after which they have the opportunity to look at the internal workings of their company and also do some competitor analysis. Students are able to use these concepts to perform real tasks associated with SWOT analysis and developing a foundation for devising a strategy for the company.

Resources Required

Strategic Plan: Part 1

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
The paper uses the organization selected in Week 1.
The paper includes an assessment of the organization’s internal environment.
The paper includes the identification of the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
The paper includes the identification of the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
The paper includes a competitor analysis.
The paper includes an assessment of the structure of the organization and the influence this has on its performance.
The paper includes a determination of the organization’s competitive position and the possibilities this provides.
The paper is a minimum of 1,400 words in length.
		Total Available	Total Earned
		3.5	#/3.5

Writing Guidelines	Met	Partially Met	Not Met	Comments:
The paper and presentation—including tables and graphs, headings, title page, citations, and reference page—are consistent with APA formatting guidelines and meets course-level requirements.
The paper and presentation include properly cited intellectual property using APA style in-text citations and a reference slide or page.
The paper and presentation include major points that are stated clearly, organized logically, and supported by specific details, examples, or analysis.
The paper and presentation include sentences that are complete, clear, and concise.
The paper and presentation follow proper rules of grammar and usage including spelling and punctuation.
		Total Available	Total Earned
		1.5	#/1.5

Assignment Total	#	5	#/5
Additional comments: