GIonB-Mile03

MBA 665 Final Project Milestone Three Guidelines and Rubric Overview: The final project for this course is the creation of an impact of governmental action on a business paper . For Milestone Three you will submit the Analysis section of your final projec t, which is Section II of the critical elements. Your analysis should include answers to all the questions in the Analysis section on business environment, sustainability, internal resources, communication, company image, response, impact, and external res ources. Specifically , the following critical elements must be addressed: I. Analysis : After submitting your overview, your boss is having second thoughts about bringing Jack Harris and his firm, Crisis Consultin g, on board. Before he makes his final decisio n he has asked you to provide him with a thorough analysis of the situation faced by your business. He asks you to prepare a memorandum to him (the CEO) analyzing the situation that your business faces as well as the resources that are available to i t. Add ress the following: A. Business Environment : Based on your analysis of the governmental action or political challenge, what will be the impact of the governmental action or political challenge on the business’s financial situation and operations? Does the act ion represent an opportunity or a threat? B. Sustainability : Based on your analysis of the governmental action or political challenge, how will the governmental action or political cha llenge impact the sustainability of the business? C. Internal Resources : Eva luate the internal resources of the company, including the business project teams that are available to respond to the opportunity or threat. In other words, is the business adequately organized to add ress the opportunity or threat? D. Communication : How has information about the situation been communicated to various stakeholders? For example, have any public hearings been held? Have the radio, newspapers, or social media been used? E. Company Image : Assess how the situation has affected the company’s public im age. Has the impact been primarily positive or negative? If the impact has been primarily negative, what are the positive aspects in addition to the negative aspects? If the impact has been primarily positive, what are the negative aspects in addition to t he positive aspects? F. Response : What are the potential courses of action to respond to the situation in the current macroeconomic and business environment? In other words, what is the range of options for the business in this situation? G. Impact : How will t hese courses of action impact the business? Make sure to consider both short - and long -term impacts, including operational, financial, and ethical implications. H. External Resources : Evaluate the roles and functions of third parties or external resources in the situation. Consider questions such as these in your response: How will lobbyists be involved in the situation? Will there be public affairs professionals who will argue on behalf of the government or the business? Guidelines for Submission: Your pap er must be submitted as a n 8-10 page Microsoft Word document with double spacing, 12 -point T imes New Roman font, one - inch margins, and sources cited in APA format. Instructor Feedback : This activity uses an integrated rubric in Blackboard. Students can vi ew instructor feedback in the Grade Center. For more information, review these instructions . Rubric Critical Elements Proficient (100% ) Needs Improvement (70% ) Not Evident (0% ) Value Analysis: Business Environment Accurately determines impact of governmental action or political challenge on business finances and operations, based on analysis of action or challenge Determines impac t of governmental action or political challenge on business finances and operations, but response lacks detail or accuracy or is not based on analysis Does not determine impact of governmental action or political challenge on business finances and operatio ns 10 Analysis:

Sustainability Accurately determines impact of governmental action or political challenge on sustainability of business Determines impact of governmental action or political challenge on sustainability of business, but response lacks deta il or accuracy or is not based on analysis Does not determine impact of governmental action or political challenge on sustainability of business 10 Analysis: Internal Resources Comprehensively evaluates internal resources of company, including business pr oject teams available to respond to opportunity or threat Evaluates internal resources of company, including business project teams available to respond to opportunity or threat, but evaluation is cursory or inaccurate Does not evaluate internal resources of company 10 Analysis: Communication Accurately assesses how information about situation has been communicated to stakeholders Assesses how information about situation has been communicated to stakeholders, but with gaps in accuracy or detail Does not as sess how information about situation has been communicated to stakeholders 10 Analysis: Company Image Accurately assesses how situation has affected company’s public image Assesses how situation has affected company’s public image, but with gaps in accura cy or detail Does not assess how situation has affected company’s public image 10 Analysis:

Response Determines appropriate potential courses of action for responding to situation in current macroeconomic and business environment Determines potential cour ses of action for responding to situation in current macroeconomic and business environment, but not all courses of action are appropriate or response has gaps in accuracy or detail Does not determine potential courses of action for responding to situation in current macroeconomic and business environment 15 Analysis: Impact Accurately determines impact of courses of action on business, considering short - and long -term operational, financial, and ethical impacts Determines impact of courses of action on bu siness, considering short - and long -term operational, financial, and ethical impacts, but with gaps in accuracy or detail Does not determine impact of courses of action on business 15 Analysis: External Resources Comprehensively evaluates roles and functi ons of third parties or external resources in situation Evaluates roles and functions of third parties or external resources in situation, but evaluation is cursory or inaccurate Does not evaluate roles and functions of third parties or external resources in situation 10 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact r eadability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%