For NJOSH ONLY
Unit 5 IP – Global Expansion Recommendation
(Use this document in conjunction with Live Chat 5)
This document provides an outline of the different sections that you should include in the final version of your Key Assignment (Global Expansion Recommendation for Ferrer Custom Furniture). Your final paper encompasses a compilation of data you gathered over the last 4 weeks as well as the final analysis performed during week 5 in order to provide a final recommendation from the strategic marketing team to Advisory Board, John, and Deborah on whether or not FCF should expand globally in the selected country’s furniture market.
Make sure that your paper adheres to APA standards as described in the APA Rules document located under the Instructor Files. Your paper should include the following:
Title Page
This should be the first page of your document. Only the title contents should be displayed on the first page of the document.
Abstract Page
Optional
Main Header 1: Introduction (Required)
The introduction should provide an overview of what is addressed in your Global Expansion Recommendation document.
Main Header 2: Global Expansion Recommendation
This section covers Unit 5 IP – Task Questions: Bullets 1 – 3. The questions include:
Is globalization a good move for the company?
What is your rationale behind this decision?
What geographic location should be a target for global expansion
Under this section, you must explicitly state in a concise manner, the recommendation (for or against pursuing global expansion). Your answer to this question should coincide with the answer you presented in your Unit 5 Discussion Board. Do not forget to provide a quick summary justifying (providing the rationale based on the data derived from the research) that supports the strategic marketing team’s recommendation (for or against global expansion). What you share should help you to transition to the next section of your paper.
Example of Sentences that begin to address Bullets 1 – 3.
NOTE: The verbiage displayed below very high-level examples to consider when addressing the Global Expansion Decision part of your paper. You can use other ways of conveying the information)!
The strategic marketing team conducted research to determine if globalization was a good move for Ferrer Custom Furniture.
The team identified Country 1, Country 2, and Country 3 as potential locations for global expansion. Based on the analysis, Country X emerged as the ideal location to consider for global expansion.
The data derived from the research and assessment of the selected country and FCF’s internal and external variables indicated that FCF should or should not move forward with global expansion due to (briefly cite reasons that will be covered later in your paper)
Main Header 3: Research, Analysis, & Results
This section covers Unit 5 IP – Task Questions: Bullets 4 – 5. The questions include:
What background information can you provide to support your decision?
How will this decision support the overall goal of growth and expansion?
This section should display a compilation of research and results that was gathered over the last few weeks that supports the strategic marketing team’s recommendation for or against globalization. Key points to remember when addressing this section of your paper:
Do not explain what the analytical tool is or how it is used. You are beyond that point now.
Do not simply regurgitate information gathered during weeks 1-4 in this paper. You should be providing an objective interpretation of the results derived from your research from utilizing the various analytical tools (e.g., Balanced Scorecard, SWOT Analysis, PEST/PESTLE analysis, TOWS Matrix, availability of resources, cultural considerations/analysis, Porter’s Five Forces, Market Analysis, etc.). Your explanation of the results rendered from utilizing the different analytical tools should continually show how the strategic marketing team was able to make determination that global expansion was or was not a good move for FCF.
Main Header 4: Opposing Views & Rebuttal
This section covers Unit 5 IP – Task Question: Bullets 6. The questions include:
How would you refute someone with the opposing perspective?
When addressing the aforementioned question, make sure you:
Explicitly state an opposing view of the global expansion recommendation
Provide an objective counterargument that successfully refutes the opposing view. Make sure the counterargument is well rooted in data that was presented under the Research, Analysis, & Results section of your paper.
Main Header 5: Conclusion (optional)
If you did not wrap up your discussion under Main Header 3, you should include a conclusion as the means:
Summarizing key points about the global expansion recommendation by reiterating how the research and analysis performed supports the decision to move forward or wait to expand in the global arena.
Reference Section
I expect to see a minimum of two credible sources listed under your reference section and used as in-text citations in the core part of your project plan. Keep in mind that the reference section should be on a separate page at the end of the document.
Make sure your paper adheres to APA formatting rules. This includes verifying that your paper’s margins are correct (1 inch top, bottom, left, and right), font size (Times New Roman 12 point font), double-space throughout, and you must include in-text citations in the core part of your paper. Please refer to CTU’s APA Writing Style Guide for more information.
