Assignment 2: Course Project—Plan to Address Health Issue

SOCIAL MARKETING CAMPAIGNS 7

Social Marketing Campaigns

Student’s name

University affiliation

UNPROTECTED SEX AMONG TEENS

Introduction

Social marketing has been one of the ways to ensure that the society changes especially when it comes to the behavioral aspect. In order to achieve this, creating awareness is a sure way to ensure that the best is attained. In this case we shall consider two campaign, the Project Action, and the Teens Stopping AIDS campaign in Sacramento. This two have been helpful and more so they have enhanced achievement of some of the objectives. In this case we shall consider the strengths as well as the weaknesses and other elements such as the objectives.

Evaluate both campaigns discussing their strengths and weaknesses.

Different campaign have their strengths and weaknesses depending on the main aspect that is being channeled down. Both campaign of Project Action, and the Teens Stopping AIDS campaign in Sacramento are comprehensive social marketing campaigns called, which were in a position to see to it that various lives, could be transformed due to the effort enhanced. The benefits that came along with these campaigns are effective interventions that address not only the behavioral issues of young adults, but also environmental factors as stated by Coleman, & Yeh, (2008). The other benefit is that media advocacy activities are an important complement to social marketing interventions, which means that effectiveness is facilitated.

In addition, Project Action is well-designed evaluation component which means that a better evaluation of problems is attained. On the other hand, the challenges entail Local social media pages, developing the critical message and a theme that resonates to bring out the best practice that will be highly implemented. More so, there is the challenge of getting exposure due to lack of better infrastructure. Even though the project displays staged scenes of better approach in unprotected intercourse among teens better solution cannot be obtained if the main challenges are not dealt with.

Examine how each of the 4Ps of the marketing mix—price, product, promotion, and place—was addressed in each campaign.

Customizable marketing channels make it easy for any campaign to channel down its role since price, product, promotion, and place are given a better approach. This is reflected planning system, which should deliver immediate benefits to smaller teams. To begin with, the price element in relation to the Project Action camping is designated to use at a minimum expense so that the fortune people can benefit from the campaign. Out of this, the product that is issued is based on diversity so that people enhance the features. Availability potential is what defines Project Action camping by this access of distribution channels is an important aspect. On the other hand, the camping has facilitated audience by advertising online, in the press, on television, on radio, or on billboards so that the main message can be obtained (Lowe, 2013).

When it comes to The Teens Stopping AIDS campaign in Sacramento all 4P s are incorporated so that value addition can be enacted. By this, the services offered are defined to be flexible and accessible. Accessibility aspect is determined to be reliable since information is based on being recreationally transparent. This reflects the price aspect, which the commodities provided are determined to be low so that people can have full access to them. More so, promotion is one of the factors that The Teens Stopping AIDS campaign in Sacramento facilitate.

Compare and contrast the campaigns in terms of the definitions of social marketing provided in the readings.

Both Project Action and The Teens Stopping AIDS campaign in Sacramento have a common factor, which is to educate and create awareness on a different aspect of sexual activity, methods of prevention. When it some to the different aspect Project Action campaign enhance a whole perception of all individuals so that present data on adolescent sexual risk-taking behavior can be defined. The Teens Stopping AIDS campaign in Sacramento was designated to define adolescents engaging in sexual intercourse with multiple partners and without condoms

Examine the outcomes or objectives for each campaign.

The Project Action campaign estimated 25% of all people with HIV in the United States contracted HIV when they were teenagers. The main objective was to rescue the substantial among of teenagers who are not affected. This could be obtained by educating and creating the scene of awareness accordingly to reduce the adolescent sexual risk-taking behavior. It is estimated that about 3 million teenagers acquire an STD every year hence the main objective of The Teens Stopping AIDS campaign in Sacramento was to reduce the high number who are affected.

Describe the intervention strategies for each campaign.

Every campaign is strategized to deal with different perceptions that will benefit the society as a whole. The Teens Stopping AIDS campaign in Sacramento was designated to rescue some subgroups of young people who are particularly at risk of different diseases. On the other, the main strategy was to facilitate a program that will see to it that every person acquire the help they need so that their lives could be saved. The Project Action campaign was to construct a critical path by making things happen in fighting all kinds of sexual behaviors. On the other hand, the Project Action campaign strategy theoretical approaches were to demonstrate and influence other health-related risky behaviors. This is reflected the fact that addressing social pressures that influence sexual behavior is also an important aspect (DiClemente, Santelli, & Crosby, 2009).

Conclusion

To sum up, this discussion different campaign has been initiated with different agenda so that concrete conclusion can be obtained in pending issues. The appropriate recommendation is to initiate a campaign that is so efficient every individual can benefit by gaining the appropriate information. For instance, there is the perception of reducing sexual risk taking either by delaying sex, reducing the frequency of sex, decreasing the number of sexual partners, or increasing condom use. Out of this, The Teens Stopping AIDS campaign is among the effective campaign.

References

Berman, J. (2007). Maximizing project value: defining, managing, and measuring for optimal return. New York: Amacom, American Management Association.

Coleman, H. & Yeh, C. (2008). Handbook of school counseling. New York London: Routledge.

DiClemente, R., Santelli, J. & Crosby, R. (2009). Adolescent health: understanding and preventing risk behaviors. San Francisco, Calif: Jossey-Bass.

Lowe, D. (2013). Commercial management theory and practice. Chichester: Wiley, Blackwell.

Steger, M. (2006). Strategy and action plan: mainstreaming gender: water and sanitation. Nairobi, Kenya Bhopal India Madhya Pradesh, India: United Nations Human Settlement Programme Govt. of Madhya Pradesh, Urban Administration & Development Dept. Mahila Chetna Manch