500 wk8 asst3

Running head: Marketing Plan for Your Company 0

Marketing Plan for Yopur Company

Student Name Here

Strayer University

Professor Name

April 4, 2012

Marketing Plan for Your Company

This is your introduction paragraph. Here you will provide the reader with an introduction to your paper. This is your introduction paragraph. Here you will provide the reader with an introduction to your paper. This is your introduction paragraph. Here you will provide the reader with an introduction to your paper.

Branding, Pricing, and Distribution

Develop the company’s branding, pricing, and distribution strategy.

Competitors’ Analysis

Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.

Differentaition Strategy

Develop the differentiation strategy in relation to the closest competitor.

Establish whether the company’s intention is to be a leader or follower within the industry.

Social Media Marketing

Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.

Integrated Marketing Communication

Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy. Note: when discussing IMC, consider the following:

1. Advertising

2. Public Relations

3. Sales promotions

4. Personal selling

5. Direct selling

6. Word of mouth

References

Access Eric, R. D. (1991). Emergent literacy: An early reading and writing concept. Issues in Adult Literacy Education. The ERIC Review. Retrieved from EBSCOhost Hansel, G., & Gretel, D. (1973). Candied houses and unfriendly occupants. Thousand Oaks, CA: Fairy Tale Publishing.

Hellriegal, D. & Slocum, J.W., Jr. (2011). Organizational behavior: 2011 custom edition. Mason, OH: South-Western Cengage Learning.

Imel, S. (1991). ERIC and the Adult Education Act: 25 years of collaboration.

Retrieved from: http://www.ericdigests.org/pre-9219/adult.htm

Mulally, A. (2010). A message from Alan Mulally. Retrieved from http://corporate.ford.com/news-center/news/press-releases/press-releases-detail/message_from_alan_mulally