MILESTONE FOUR ON INT 601 FILL IN THE CHARTS
Milestone Four: Product/Service Need Worksheet and Product/Service Value Worksheet
In 6-4 Final Project: Product/Service Need Worksheet and Product/Service Value Worksheet, you will submit product/service need and product/service value worksheets. Use the worksheets attached to the assignment. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric.
Milestone Five: Financials
Product or Service Need Worksheet
| FACTOR | ASPECTS | COMPETITIVE CAPABILITIES | NEW PRODUCT IDEA CAPABILITY |
| Type of Need -Continuing need -Declining need -Emerging need -Future need | |||
| Timing of Need -Duration of need -Frequency of need -Demand cycle -Position in the cycle | |||
| Competing Ways to Satisfy Need -Doing without -Using present way -Modifying present way | |||
| Perceived Benefits/Risks -Utility to customer -Appeal characteristics -Customer tastes and preferences -Buying motives -Consumption habits | |||
| Price versus Performance Features -Price/quantity relationship -Demand elasticity -Stability of price -Stability of market | |||
| Market Size & Potential -Market growth -Market trends -Market development requirements -Threats to market | |||
| Availability of Customer Funds -General economic conditions -Economic trends -Customer income -Financing opportunities |
Source: Hirsch, R., International Entrepreneurship, 201
Product or Service Value Worksheet
| FACTOR | COST (IN $) |
| Cash Outflow -R&D costs -Marketing costs -Capital equipment costs -Other costs | |
| Cash Inflow -Sales of new product -Effect on additional sales of existing products -Salvageable value | |
| Net Cash Flow -Maximum exposure -Time to maximum exposure -Duration of exposure -Total investment -Maximum net cash in a single year | |
| Profit -Profit from new product -Profit affecting additional sales of existing products -Fraction of total company profit | |
| Relative Return -Return on shareholder equity (ROE) | |
| Return on Investment (ROI) -Cost of capital -Present value (PV) -Discounted cash flow (DCF) -Return on assets employed (ROA) -Return on sales | |
| Compared to Other Investments -Compared to other product opportunities -Compared to other investment opportunities |
Source: Hirsch, R., International Entrepreneurship, 2010.
INT 601: Product/Service Need and Value Worksheets
