2-3 Case Study One: FedEx: Managing Quality Day and Night

OL 324 : Case Study One Guidelines and Rubric Prompt: Read “FedEx: Managing Quality Day and Night,” on pages 2 1 and 2 2 of your textbook, and watch this video . Carefully review the material and then respond to these prompts with sufficient detail :  Explain how FedEx has incorporated total quality management (TQM) into its overall business strategy. Identify the benefit of taking this approach toward quality. Provide specific examples from the cas e study, the video, or your own research to support your response.  Describe the quality culture within FedEx. Explain how FedEx can use its quality culture as a competitive advantage.  Review Deming’s 14 Points for Management . Based on the case study, the video, or your own research, explain which two of Deming’s points FedEx embodies the most. Be sure to provide specific information ab out FedEx to support your response. Requirements of Submission: The case study assignments must follow these formatting guidelines: double spacing, 12 -point Times New Roman font, and one - inch mar gins . Each case study should be one to two pages in length. Include at least two sources of research and follow APA guidelines for citations and references. Instructor Feedback : This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more in formation, review these instructions . Critical Elements Exemplary (100% ) Proficient (85% ) Needs Improvement ( 55% ) Not Evident (0% ) Value Incorporating Total Quality Management (TQM ) Meets “Proficient ” criteria and defends examples using external research materials Explains how TQM is incorporated into the overall business strategy of FedEx ; relevant examp les are provided and supported Explains how TQM is incorporated into the ove rall business strategy of FedEx; examples ar e pr ovided but not fully supported Does not include any of the TQM element s or requirements 25 Inquiry and Analysis Meets “Proficient ” criteria and demonstrate s a complete understanding of multiple TQM concepts Provides an in-depth analysis that demonstrate s an understanding of TQM concepts Provides an analysis that demonstrate s a minimal understanding of TQM concepts Does not provide an analysis 20 Integration and Application All of the TQM con cepts are correctly applied in relation to the case study Most of the TQM concept s are correctly applied in relation to the case study Some of the TQM concept s are correctly applied in relation to the case study Does not correctly apply any of the TQM concepts in relation to the case study 15 Critical Thinking Draws insightful conclusions that are thoroughly defended with evidence and examples Draws informed conclusions that are justified with evidence Draw s logical conclusions but does not defend with evidence Does not draw logical conclusions 20 Research Incorporates many scholarly resources effectively that reflect depth and breadth of research appropriate to the case study and TQM Incorporates some scholarly resources effectively that reflect depth and breadth of research appropriate to the case study and TQM Incorporates very few scholarly resources that reflect depth and breadth of research appropriate to the case study and TQM Does not incorporate scholarly resources that reflect depth and breadth of research appropri ate to the case study and TQM 10 Writing (Mechanics/Citations) No errors related to organization, grammar and style, and citation s Minor errors related to organization, grammar and style, and citations Some errors related to organization, grammar and style, and citations Major errors related to organization, grammar and style, and citations 10 Earned Total 100 %