Assignment – Marketing and Sales Plan
SBE440 Business Plan Writing for Small Businesses and Entrepreneurs
| Week, TCOs, and Topics | Readings and Class Preparation | Activities and Assignments |
| Week 1 TCOs 1 and 2 Why Plan? How to Screen Business Ideas | Chapter 1 – Why Plan? Chapter 2 – Developing and Screening Business Ideas | Assignment – Screening Analysis Course Project (See Assignments) Graded Discussion Questions |
| Week 2 TCOs 2 and 3 Industry Analysis, Competition, and Feasibility of the Business Idea | Chapter 3 – Feasibility Analysis Chapter 4 – Introductory Material: Executive Summary and Description of the Business Chapter 5 – Industry Analysis | Assignments – Full Feasibility Analysis and Script for a 60-second Elevator Pitch Course Project (See Assignments) Graded Discussion Questions |
| Week 3 TCO 4 Market Analysis, Market Segmentation, and the Marketing Plan | Chapter 6 – Market Analysis Chapter 7 – Marketing Plan | Assignment – Marketing and Sales Plan Course Project (See Assignments) Graded Discussion Questions |
| Week 4 TCO 5 Legal Status of Business, Management Team, and Organizational Structure | Chapter 8 – Management Team and Company Structure | Course Project – Draft of Plan to Date including Management Structure Graded Discussion Questions |
| Week 5 TCO 6 Operations Plan, and Product and Service Development Plan | Chapter 9 – Operations Plan and Product (or Service) Design and Development Plan | Assignment – Business Operations Plan Course Project (See Assignments) Graded Discussion Questions |
| Week 6 TCOs 7 and 8 Financial and Accounting Statements and Projections | Chapter 10 – Financial and Accounting Statements and Projections | Assignment – Cash Flow Analysis and Exit Strategy Course Project (See Assignments) Graded Discussion Questions |
| Week 7 All TCOs Putting it All Together | Chapter 11 – Presenting the Plan With Confidence | Course Project – Completed Business Plan Graded Discussion Questions |
| Week 8 All TCOs Final Assignment | Course Project - 15-Minute PowerPoint Presentation with Script | |
