E-IT 3

Running head: ACCENTURE IT DEPARTMENT SWOT ANALYSIS 0

Accenture IT department SWOT analysis

Accenture is a leading consultant firms that is spread all over the world. Accenture organization has four well established arms namely: Accenture strategy, Accenture technology, Accenture digital and Accenture operations. Among the services that the company provides to customer technology is one. It is therefore important to investigate the strong, weaknesses, opportunities and threats (SWOT) that may be commonly be encountered by Accenture while outsourcing and offering managerial services to the customers and other organizations . This will ensure that customers are well satisfied. When the customers are well satisfied, they will remain loyal to the company since they perceive its products and services as reliable and of high quality (Kotler, 2002). This paper will elaborate the SWOT analysis of Accenture IT department.

Strengths

Since Accenture is a well established consulting firm globally, it also have large amount of revenue collected globally. The information technology consultancy business in Accenture is the largest around the world. The company is known for its reputation in ethics when doing business and how it handles its customers. Further it doesn’t compromise and their outcomes are beyond doubt in relation to performance.

The strength of Accenture is portrayed in the sense that it has a strong client legacy. Many companies have the trust in the company. They are seeking this company services day in day out. For example, more than a half of companies worldwide choose Accenture as their consultant firm (John and Shiang, 2010). Especially in the IT services where data can be manipulated or when data is mishandled can yield big loss. Due to this reason many company opt to trust Accenture and more companies’ means more customer and great the organization becomes. In addition Accenture has incorporated technology to simplify service delivery. This has boosted the IT department of the organization in terms of experience exposure and expertise among the employees.

Weaknesses

In relation to IT department of Accenture organization the major weaknesses is the stiff competition for market opportunities. The company lacks well planned strategies to curb it booming competitors. This may be due to being reluctant of the staffs.

Opportunities

With regards to IT, the companies have endless opportunities to exploit in the small and middle level projects for the expansion of the company market share. The company should also prioritize merging the competitors company and acquire the markets as operated by these companies. This worked effectively when Accenture acquired “Gaspo” and “Agilex” both analytical companies ,thus reducing competition.Further, it should spread its operation to new markets that are emerging in foreign countries and start offering services at discounted price to attract and accommodate smaller groups and projects.

Threats

In IT department of Accenture the major threat to face is stiff competition. The IT is dynamic in nature such that everyday new products are developed and thus it calls for Accenture to think outside the box. The company therefore should come up with away to respond to its major competitors such as IBM, Infosys, KPMG, Deloite etc. who claim for a share in the market too (Kuester, 2012). Further, the company should come up with strategies to reduce cost in order to avoid bad financial threats.

Conclusion

In conclusion, despite the company being well established globally and having great shares in the market. It is clear that the company has to improve for it to maintain its reputation and customer service. The company ought to strategize on how to remain dominating the market and if possible merge its competitors to reduce threats. Further the company should exploit the new markets that emerging in the IT environment.

References

John, T., and Shiang, L., (2010). The relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management, 13(5), pp. 213- 217.

Kotler, P., (2002). Marketing Management Millennium Edition: Custom Edition for University of Phoenix. 10th ed. USA: Pearson Custom Publishing.

Kuester, S. (2012): MKT 301: Strategic Marketing & Marketing in Specific Industry Contexts, University of Mannheim, p. 110.