E-Comerece Business Case on the Air Travel Industry

Business Case Reports

Chapter XX: The Impact of E-Commerce Technology on the Air Travel Industry (Due 5/21

This is an eBook:

Assignment (This is due on the date indicated above)

Use the following questions to help you write your report. (Each question may not apply to each case):

Situation analysis (40%)

You are the primary decision maker in the case. You are not a consumer. Indicate what role you are taking. What are your objectives? What are the relevant facts from the case?

Solution analysis (30%)

What decisions/problems/opportunities must you face? How do feel about actions taken? Why? What would you have done? What are the major differences today? What would you do today?

Case Review and Reflection (20%)

What you have learned from this case? How does this relate to your own experiences? In other classes? Your personal life? At your job?

Organization and Grammar (10%+)

Spelling errors. Grammar errors. Section headings. Organization.

Your report should use the above three section headings. It should be 4 to 5 pages (double-spaced, 12 pt.). This should be typed, and use proper business English. You will be graded on depth of analysis, organization, and thoroughness (see rubric on following page). Submit to D2L dropbox with your name, Time class meets (10:10 or 11:50), and Case Report Air Travel or Airgun in the heading. You may want to bring in a hardcopy (for class discussion).

Grading Rubric

	Excellent 9-10 Points	Good 7-8 Points	Acceptable 5-6 Point	Unacceptable 0-5 Points
Situation Analysis 40%	Major issues identified and thoroughly discussed	Most major issues identified and discussed	Some major issues identified and discussed adequately.	Few major issues identified, and not discussed well.
Solution Analysis 30%	Solutions address most issues (if not all major issues). A thorough and insightful analysis of the pros and cons has been done for the solutions.	Solutions address most issues. An analysis of the pros and cons has been done for the solutions.	Solutions address some issues. An adequate analysis of the pros and cons has been done for the solutions.	Solutions address few major issues and little attempt has been made to analyze them.
Reflection 20%	Relates case to personal life, work, and other classes with thorough examination	Relates case to personal life, work, and other classes but not explored	A recap of the case facts, little more.	Little effort made.
Organization and Grammar 10%+	Paper is well organized. Conveys information effectively. Virtually no errors	Paper is organized. Very few errors.	Paper is somewhat organized. A few grammatical and spelling errors.	Paper is not organized. Grammatical and spelling errors.